Maria Oliveira
Lisbon
Summary
A results-focused, strategic event leader and creative operator with proven expertise driving complex projects from ideation through flawless execution. Renowned for blending big-picture vision with meticulous attention to detail, I build brands, shape culture, and deliver measurable outcomes. Experienced in pre-production, operations, and innovative event development, I thrive at the intersection of creativity and structure, leading cross-functional teams to bring bold ideas to life on time and within budget.
Overview
11
11
years of professional experience
Work History
Founder & Strategic Director
Ode Studio
06.2021 - Current
- Founded and scaled a female-led creative agency specializing in cultural and gastronomic event production, establishing it as a key player in Lisbon’s creative landscape.
- Launched Night Stories, a cultural festival with 4,000+ attendees per night, awarded Best New Event of the City (Time Out, 2021).
- Created Trafaria na Brasa, a new cultural and gastronomic event, attracting 10,000 attendees in its first edition.
- Directed all pre-production activities including programming, vendor negotiation, permits, logistics, operations, and team coordination.
- Controlled and optimized six-figure budgets, while securing sponsorships and managing stakeholder relations.
- Forged partnerships with local and global brands to deliver high-profile collaborations across gastronomy, music, and art.
- Spearheaded multi-disciplinary teams to execute city-scale cultural initiatives, enhancing Ode Studio’s profile within the creative and hospitality industries.
Country Manager
Yayem
12.2021 - 11.2022
- Established Yayem’s presence in Portugal, overseeing market launch, operations, and brand positioning.
- Curated programming and secured venues to deliver a seamless member experience.
- Negotiated partnerships and collaborations to expand the brand’s visibility.
- Acted as the primary representative of the business in Portugal, managing stakeholder and media relations.
- Directed on-the-ground teams to ensure operational excellence and flawless event delivery.
Regional Brand & Campaigns Manager – Australia & New Zealand
Uber
07.2017 - 12.2019
- Directed multi-market campaign rollouts across Australia and New Zealand, managing multi-million-dollar budgets.
- Spearheaded the Uber Eats x Australian Open Ambush Campaign with tennis stars Rafael Nadal, Nick Kyrgios, and Caroline Wozniacki: delivering a 26% sales uplift, 26M+ impressions, and 6 Cannes Lions (2019).
- Partnered with global agencies to produce integrated campaigns across print, broadcast, and digital.
- Analyzed competitor and consumer insights to refine strategy and maximize ROI.
- Led cross-functional teams across operations, marketing, PR, and partnerships to execute country-wide initiatives.
Brand & Campaigns Manager
Uber
02.2017 - 07.2017
- Led marketing for one of Uber Eats’ top global cities.
- Designed and executed local activations, PR stunts, and strategic partnerships to drive adoption.
- Collaborated with operations and sales teams to exceed growth KPIs.
Partner Success Associate
Uber
08.2016 - 02.2017
- Built and maintained strategic partnerships with top restaurant partners.
- Delivered growth strategies and operational improvements, boosting partner performance.
Digital Content Manager
Eight Clients: Social Media Agency
01.2016 - 07.2016
- Developed and executed digital campaigns for clients in hospitality, fashion, travel, and lifestyle.
- Coordinated production studios and vendor management for content delivery.
- Analyzed performance metrics to optimize campaign outcomes.
- Managed end-to-end client relationships, ensuring retention and new business acquisition.
Operations Associate (Launcher)
Zomato
01.2015 - 12.2015
- Played a pivotal role as the 10th employee in Melbourne, launching Zomato operations post-Urbanspoon acquisition.
- Oversaw content creation, sales growth initiatives, and partner onboarding.
- Generated and analyzed operational data to drive insights and client reporting.
- Secured high-value partnerships and supported strategic market expansion.
Education
MBA -
Victoria University
01.2016
Bachelor of Business Administration (BBA) - undefined
ISEG – Lisbon School of Economics & Management
01.2012
Bachelor of Business Administration (BBA) - undefined
Università degli Studi di Torino
01.2011
Skills
- Strategic Planning
- Creative Production
- Project Management
- Budget Control
- Stakeholder Liaison
- Analytics
Timeline
Country Manager
Yayem
12.2021 - 11.2022
Founder & Strategic Director
Ode Studio
06.2021 - Current
Regional Brand & Campaigns Manager – Australia & New Zealand
Uber
07.2017 - 12.2019
Brand & Campaigns Manager
Uber
02.2017 - 07.2017
Partner Success Associate
Uber
08.2016 - 02.2017
Digital Content Manager
Eight Clients: Social Media Agency
01.2016 - 07.2016
Operations Associate (Launcher)
Zomato
01.2015 - 12.2015
Bachelor of Business Administration (BBA) - undefined
ISEG – Lisbon School of Economics & Management
Bachelor of Business Administration (BBA) - undefined
Università degli Studi di Torino
MBA -
Victoria University
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