Maria Seruya

• Maintained schedules to meet key milestones at every project phase.
• Adapted quickly to unexpected challenges or obstacles encountered during project execution, devising creative solutions without compromising objectives.
• Boosted client engagement by developing and implementing innovative digital and offline media strategies.
• Worked with external advertising agencies by coordinating and completing multiple projects.
• Assessed paid media analytics against KPIs using Google Analytics, internal reporting and agency reporting and presented findings to clients and key stakeholders.
• Drove lead generation efforts through targeted content marketing initiatives, supported by effective SEO strategies and social media engagement.
• Ensured consistent brand voice across all digital communication channels by establishing editorial guidelines and quality standards for content production team members.
• Monitored budget and adjusted advertising activities to improve ROI.
• Supported paid media initiatives through asset trafficking and management, tracking URL creation and tracking pixels and tagging.
• Utilized A/B testing methods to determine the most effective design elements for improving conversion rates. A-B tested ad campaigns to optimize performance and drive improved ROI.
• Analyzed performance metrics to identify trends and inform data-driven campaign adjustments.
• Generated reports to monitor and analyze website performance.
• Helped clients develop website portals and social media pages to promote businesses.

Company Overview: Social Media Manager for accounts based in Lisbon: Huawei, Carlsberg, Go Chill, Disney+, Cerealis, Milaneza, Casa dos Rapazes.

• Managed multiple social media platforms, ensuring a consistent brand voice and message.
• Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
• Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
• Negotiated partnerships with other brands for co-promotional activities, expanding audience reach.
• Coordinated with marketing team to align social media strategy with overall marketing objectives.
• Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
• Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
• Led crisis communications and media relations activities in response to challenging situations.

• Company Overview: Social Media Manager for accounts based in Lisbon and Angola, Monthly Post Plans, Creativity: Opel, Candando.
• Used content management system to analyze user engagement and website traffic metrics.
• Approved, reviewed and edited content flowing to Social Media and Website.
• Managed content distribution to online channels and social media platforms.
• Utilized analytics and site metrics to determine areas of improvement.

• Company Overview: Freelance copy for international brands in Portugal: M&Ms, Snickers, Twix, A Vaca que Ri, Durex. Monthly Post Plans, Creativity, Brand Activation
• Managed multiple social media platforms, ensuring a consistent brand voice and message.
• Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.

• Company Overview: Social Media Manager for accounts based in Lisbon: Sushic, Bao, Discovery Channel.
• Monthly Post Plans, Creativity, Brand Activation, New Business Pitches, Reporting & Analysis
• Managed multiple social media platforms, ensuring a consistent brand voice and message.
• Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.

• Company Overview: Social Media Manager for accounts based in Lisbon and Angola: L'Oreal, Continente, Ferrero, Coca-Cola Company, Grupo Unicer, Huawei.
• Monthly Post Plans, Creativity, Brand Activation, New Business Pitches, Reporting & Analysis.
• Managed multiple social media platforms, ensuring a consistent brand voice and message.
• Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
• Led team of social media specialists, fostering collaborative and creative work environment.

• Boosted brand awareness by developing and implementing targeted social media campaigns.
• Coordinated with design and media teams to develop high-quality creative assets.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

• Company Overview: Training Programmes
• Training Programmes