Mariana Medeiros
Porto
Summary
I’m a psychologist turned marketer with 5+ years of experience, blending creativity, strategy, and a strong social focus. I started in content writing and grew into growth marketing, where I love using psychology to better understand and connect with people. I’m always learning—lately, that’s meant diving into visual storytelling, illustration, and filmmaking to level up my content game.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Lead
Remote Crew
Porto
08.2024 - Current
- Website Optimization & Cross-Functional Collaboration:
I work closely with the design, development, and SEO teams to continuously improve our website’s performance and conversion rate. Alongside founders and the sales team, I define strategies to better engage and convert our Ideal Customer Profile (ICP).
Key Metric: Increased total website users by 127% and sessions by 129% over the past year. - Strategic Marketing & ICP Definition:
I lead the development of our overall marketing strategy, including the definition and refinement of our ICPs, ensuring all initiatives align with business goals and audience needs. - Content Marketing (Blog & Social Media):
I strategize and produce content across our blog and social media channels that resonates with our ICP, delivering both value and engagement.
Key Metric: Grew our LinkedIn following by 1,500 in one year through organic content efforts. - Thought Leadership Development:
I create high-impact thought leadership content to build credibility and foster trust among potential clients and industry stakeholders. - Email Marketing & Funnel Engagement:
I manage email marketing initiatives aimed at engaging cold audiences and nurturing leads through the funnel to conversion. - Event Marketing & Paid Campaigns:
I coordinate and manage tech-focused events across Europe (including Porto, Lisbon, and Amsterdam), handling both logistics and promotion. I also run paid LinkedIn campaigns to drive attendance and brand awareness.
Key Metrics: Events averaged 50–80 attendees. Linkedin ads with 4k impressions and a CTR of 1.77%. - Marketing Analytics & Reporting:
I build and maintain marketing performance dashboards in Google Sheets and Looker, enabling continuous tracking of KPIs and data-driven optimization.
Community Manager
LeadCraft
Porto
05.2024 - Current
- Manage and engage a Slack community of IT Managers across Europe
- Create targeted content tailored to the interests and needs of IT Manager members
- Design and post original illustrations and content on social media to promote community activities
- Organize and host online events for community members across Europe
- Plan and manage in-person meetups in Porto to strengthen local connections
- Support ongoing conversations, share resources, and keep the community active and valuable
Marketing Specialist
Remote Crew
Porto
05.2024 - 08.2024
- Developed and implemented multi-channel growth strategies, driving significant increases in customer acquisition, retention, and engagement.
- Analyzed user behavior and campaign performance using tools like Google Analytics and SQL, optimizing strategies based on data insights.
- Designed and executed A/B tests and experiments to improve conversion rates and validate growth hypotheses.
- Managed and optimized digital marketing campaigns across email, social media, paid advertising, and content marketing.
- Collaborated cross-functionally with product, engineering, and sales teams to align growth initiatives with business goals.
- Conducted market research and competitive analysis to stay ahead of industry trends and identify new growth opportunities.
- Utilized marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce) to streamline marketing efforts and enhance ROI.
Growth Marketing Specialist
ambi.careers
Lisbon
06.2023 - 05.2024
- Managed social media strategy and content creation to build brand presence and engage target audiences
- Created and launched lead generation campaigns across email and social channels
- Wrote and designed email marketing flows and newsletters to nurture leads and increase conversions
- Served as the main marketing point of contact, working directly with the founder to align on strategy and execution
- Coordinated PR efforts and crafted communication materials for media outreach
- Produced and edited short-form videos for social media and marketing campaigns
- Designed visuals and assets for digital campaigns, social posts, and email content
Psychology Research Collaborator
Universidade do Porto
Porto
11.2022 - 03.2023
- Supported university professors in academic research projects within the field of psychology
- Assisted in collecting, organizing, and analyzing qualitative and quantitative data
- Transcribed interviews and focus group recordings for use in research studies
- Conducted literature reviews and helped prepare reference materials
- Contributed to drafting research reports, summaries, and academic presentations
- Ensured accuracy and confidentiality in handling sensitive research data
President of Non Profit Organization
Enem do Bem
Brasil
03.2020 - 03.2021
- I created and managed the Enem do Bem social project, which ran from 2020 to 2021 and had volunteers from all over Brazil to prepare students in socially vulnerable situations for ENEM completely free of charge and online.
Education
Short-term Course - Growth Marketing And Demand Generation
CXL
02-2025
Bachelor’s Degree - Psychology
Universidade Do Porto
Porto12.2024
Skills
- Growth marketing
- Email marketing
- Content creation
- Customer segmentation
- Community management
- Digital campaign management
Certification
- Filmmaking Course
- Content Production for Web
- Fix your B2B Playbook
- Project Management for Marketers
- ABM Marketing
- Learn HTML: Create your own website
- Email Marketing Fundamentals
- Programming for Non-Programmers
Languages
Portuguese
First Language
English
Advanced (C1)
C1
French
Intermediate (B1)
B1
Spanish
Intermediate (B1)
B1
Italian
Elementary (A2)
A2
Timeline
Marketing Lead
Remote Crew
08.2024 - Current
Community Manager
LeadCraft
05.2024 - Current
Marketing Specialist
Remote Crew
05.2024 - 08.2024
Growth Marketing Specialist
ambi.careers
06.2023 - 05.2024
Psychology Research Collaborator
Universidade do Porto
11.2022 - 03.2023
President of Non Profit Organization
Enem do Bem
03.2020 - 03.2021
Short-term Course - Growth Marketing And Demand Generation
CXL
Bachelor’s Degree - Psychology
Universidade Do Porto
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