Mariana Sennfelt

Results-driven business development professional with expertise in building strategic partnerships, expanding market reach, and driving revenue growth in the cloud and internet security industries. At Cloudflare, I work to connect businesses with advanced security, performance, and reliability solutions, enabling digital transformation and securing online presence. Skilled in client relationship management, solution selling, and market analysis, with a proven track record in identifying opportunities and developing customized solutions that align with clients’ goals. Passionate about leveraging Cloudflare's innovative technology to solve real-world challenges and create value for our partners.

• Managed direct reports, provide guidance and support to team members to drive business objectives;
• Monitor, share and act on feedback received from cross-functional teams to improve current services and processes;
• Support & analyze operational data and support trends analysis that can be addressed to help improve the Distribution and Partner experience;
• Support Channel Operations leadership team with quarterly planning and execution;
• Provide expertise on operational processes and enable resources for internal and external constituencies on a daily basis;
• Work cross functionally, collaborative work frame with global, international teams and several time zones.

• Focus on Operational Business Planning and Execution – Defining operations Initiatives aligned to Partner Business Goals & Priorities, Joint business planning with Partner Sales.
• Run Operational Performance Management and regular Operations review sharing progress and top of mind priorities.
• Drive Operational Readiness to support Software and RSW transformation, Partner SW Operations Readiness assessment and execution.
• Lead Improvement opportunities that drive efficiency. Project Management of mergers, acquisitions and divestitures.
• Navigate Adoption and Change Management in a highly dynamic and challenging era, assist Partner adopting changes that impact their business, while enabling Support Optimization.

• Small Business plan for a territory region focusing on pipeline opportunity and engaging with focus partners to drive customer demand in region.
• Manage joint Account Alignment white space identification & engagement.
• Drive liaising between Account Management team and Partner Network with the customer at the forefront.
• Converting existing opportunities & leads and subsequently following them up with the partner network to drive successful closing is key to the Customer Experience.
• Responsible for managing and documenting opportunity progression within CRM systems, guiding Partners and Customers on the best offerings & solutions for their needs.

• Team Lead, including all existing LDR IC functions supporting Germany, Switzerland and Austria @ Cisco Global Customer Marketing Engagement.
• Attended monthly sales meetings and quarterly sales trainings.
• Monitoring Marketing activities of lead generation, lead qualification, lead routing, lead management and progression by introducing and optimizing different Sales and Marketing approaches and strategies.
• Tracking and reporting of the results, driving the KPIs and SLAs, accelerating the sales funnel management, opportunity and sales process and overall business development.
• Develop stakeholder management including information flow, business approach, report review plus advice into the wider LDR Team across EMEAR.
• Built relationships with customers and community to promote long term business growth.

• Pre-Sales Representative for DACH Region(Deutschland, Austria, Switzerland) driving Inbound and Outbound activities.
• Communicated with clients and customers to gather, provide and share updated information on products and services.
• Responded to customer questions via telephone, chat and email.
• Cold calling activities for Marketing Lead qualification and generation.
• Developed and maintained positive customer relations and coordinated with team members to properly handle requests and questions.

• Researched, created and presented communication plans to support internal and external marketing programs.
• Planned and executed promotional materials to drive brand consistency.
• Established and managed relationships with external data providers and research vendors.
• Marketing Communications Associate
• Delivered external communication (Advertising and Promotion, Internet Management, external publications, audiovisual, media, sponsorships, events.
• Produced internal communication (Intranet Management, Events & Mail).
• Conducted Citizenship and sustainable development activities in the company (development of volunteering campaigns, education, Health, Donations).
• Prepared media relations (press releases, articles, press kits, presentations, clipping, press coverage).