Miguel Rebelo

Leading sales operations and performance within a KPI-driven environment, managing a team focused on advertiser acquisition and growth on Reddit.

• Lead and coach a team of sales advisors (hunter role), driving new advertiser acquisition with a focus on SMBs entering or scaling on Reddit Ads
• Support and guide small and medium-sized businesses in launching and optimizing campaigns, advising on positioning, targeting, and creative strategy
• Own team performance, KPIs, and quality metrics (conversion, productivity, customer satisfaction), ensuring consistent delivery of results
• Drive revenue growth through structured prospecting, pipeline management, and performance optimization
• Improve operational efficiency by optimizing workflows, processes, and resource allocation
• Partner cross-functionally with Sales, Marketing, and Product teams to align on strategy and execution

Combining team leadership, business development, and performance strategy to scale advertiser growth within Reddit’s ecosystem.

• Managed and coached a sales team of 15+ advisors in a target-driven B2B/B2C environment, ensuring consistent achievement of individual, and team KPIs.
• Monitored and optimised sales performance metrics (conversion rate, productivity, quality scores), implementing actions to improve results.
• Analysed sales and customer data to identify trends, performance gaps, and growth opportunities, contributing to improved quarterly sales outcomes.
• Worked closely with Sales, Marketing, and Operations teams to align on sales objectives, campaigns, and customer acquisition and retention strategies.
• Supported the execution of sales strategies and incentives designed to increase motivation, engagement, and revenue performance.
• Led onboarding and continuous training for new hires, focusing on sales techniques, objection handling, and customer experience.
• Conducted regular performance reviews and KPI follow-ups, providing actionable feedback to improve individual, and team results.
• Analysed performance data to identify trends, making strategic decisions to boost operational success.
• Monitored sales performance metrics, identifying areas for improvement and implementing corrective actions.
• Contributed to process improvements aimed at increasing sales efficiency, customer satisfaction, and overall operational performance.

• Managed a portfolio of approximately 230 B2B clients per quarter advertising on Meta platforms, aligning campaign objectives with business goals to drive measurable performance.
• Worked with internal Sales and Operations teams to ensure alignment on campaign strategy, performance KPIs, and objectives.
• Consistently exceeded individual sales and performance targets, earning recognition for results, and customer impact.
• Collaborated with advertisers to optimise paid and organic social media campaigns, improving delivery, engagement, and ROI.
• Analysed campaign performance data and customer feedback to identify optimisation opportunities, and improve results.
• Acted as a trusted advisor to clients, supporting account growth, retention, and upselling opportunities.
• Served as an escalation point for complex account and performance issues, ensuring timely resolution and high client satisfaction.
• Maintained strong client relationships, contributing to long-term retention, and account stability.

• Managed end-to-end business operations, including sales performance, inventory, budgeting, and supplier relationships.
• Controlled budgets and payroll, ensuring profitability and achievement of financial targets.
• Developed and curated wine offerings and menus, optimizing product mix to increase sales and customer satisfaction.
• Led B2C and private B2B client experiences, tailoring wine selections to client needs and event objectives.
• Negotiated with wine suppliers and distributors to secure competitive pricing, quality products, and favorable commercial terms.
• Organized and hosted wine tasting events and private sessions, driving customer engagement, repeat visits, and increased wine sales.
• Negotiated contracts with suppliers, ensuring quality wine procurement
  within budget constraints.

• Progressed from Sommelier to Head Sommelier, taking ownership of the wine department’s sales performance, team management, and budget control.
• Built and maintained strategic partnerships with wine suppliers and distributors, negotiating pricing and commercial terms to optimise costs and margins.
• Managed department budgets, forecasting, and inventory, ensuring optimal stock levels, and cost control in coordination with finance teams.
• Analysed sales performance and consumption data to identify trends, optimise wine lists, and drive revenue growth.
• Defined and implemented product and sales strategies aligned with customer preferences and seasonal demand.
• Led staff training programmes on wine knowledge, upselling techniques, and service excellence, improving overall sales performance and customer experience.
• Organised and hosted wine tastings, promotional events, and presentations, increasing customer engagement and wine sales.
• Developed and maintained relationships with internal stakeholders, external clients, and supporting retention and repeat business.