Mónica Meneses

. Led integrated marketing and communications strategy across the Group's multiple brands, defining positioning, target audiences, and brand identity.
. Redefined brand image and visual identity across the portfolio, ensuring consistency and market differentiation.
. Managed and developed the design and content creation team, overseeing photography, video production, and advertising/promotional materials.
. Owned internal and external communications and media relations, including institutional content, press releases, and newsletters.
. Drove digital marketing campaigns (SEO, paid ads, email marketing) and social media community management, including copywriting and viral content creation, analysing performance data and results to optimise ongoing initiatives.
. Monitored online reputation and customer feedback, managing complaint resolution and training teams on brand-aligned communication standards.
. Oversaw website and e-commerce/booking platforms (WordPress, Uber Eats, TheFork, Glovo).
. Negotiated commercial agreements and managed marketing budgets with strategic partners.

. Planned, organised, and delivered gastronomic festivals and national championships (Italian Festival and Pizza and Pasta Championship).
. Managed stakeholder relationships and negotiated with municipal authorities, suppliers, business partners, and other key stakeholders, ensuring alignment of interests and achievement of objectives.
. Developed creative concepts, overseeing the design, structure, and implementation of comprehensive event programs.
. Led media relations and communications, including press releases, media and TV coverage coordination, and production of graphic and promotional materials.
. Directed logistics and internal and external teams, overseeing setup and breakdown, health and safety compliance, financial control, and invoicing.
. Scheduled championships, workshops, and training programs, overseeing registrations and participant engagement.
. Delivered smaller-scale events, coordinating operational requirements including raw materials, uniforms, certificates, audiovisual equipment, and trainers.
. Monitored operations in real time, ensuring schedule adherence and conducting post-event analysis to drive continuous improvement and strengthen brand positioning.

. Coordinated online store operations, including order processing, product listings, stock management and sales tracking using Magento and Store Manager.
. Created and planned content for the company blog (Deblog).
. Maintained and updated the company website using WordPress.
. Provided online customer support and operational support to retail stores and central warehouse.
. Produced product photography and edited images for e-commerce and marketing purposes.

. Planned and coordinated fashion shows and themed events, overseeing logistics and execution.
. Managed human resources activities and staff planning for events and productions.
. Produced and coordinated photo shoots, overseeing planning and on-site execution.
. Developed and optimised the company's social media presence and content.

. Developed and maintained the company’s social media presence and website, including WordPress administration and content updates.
. Created visual and digital content, including flyers, posters and online materials.
. Managed customer orders, accounts and invoicing processes using PHCorporate.
. Coordinated shipping and delivery operations, liaising with courier partners including CTT, GLS and Chronopost.
. Translated corporate documents and newspaper content.

. Managed social media presence for footwear brands Lemon Jelly and WOCK across Facebook, Twitter, Pinterest, Instagram and the company blog.
. Supported press relations and media outreach efforts.
. Analysed media coverage and competitor activity, preparing regular performance reports.

. Coordinated events and managed media clipping and monitoring activities.
. Maintained and updated social media channels and corporate websites.
. Supported celebrity image consulting and public relations initiatives.
. Represented the company at external events, managing communications with stakeholders.
. Translated CVs and institutional documents for internal and external use.