Nadiya Bezhnar

• The company stands as a prominent IT infrastructure provider in Eastern Europe, and the aim is to expand our business into Western Europe and beyond
• My responsibilities included (but not limited): - Setting up marketing processes from the ground up, establishing departmental structure, and formulating guidelines
• Conducting extensive market research to identify growth opportunities and gaps
• Leading the Rebranding process to define the Company's positioning to enter the new markets
• Crafting and executing a strategic communication plan to support a new brand launch
• Devising an SEO and content strategy to generate leads
• Overseeing the Company's participation in major industry events.

BSG is a global communication platform as a service (CPaaS) and a leading SMS aggregator. In my role as a CMO, I achieved:

• Created the roadmap for the company's growth for the next 3 years;
• Executed market entry strategies in Western European countries, resulting in 30% annual revenue growth (despite unfavorable market conditions);
• Implemented an OKR methodology and team management systems, increasing the team's productivity by 55%;
• Successfully led the rebranding of the company, elevating brand perception through the definition of mission, vision, value proposition, and positioning;
• Redesigned user experience, launching a new corporate identity and website from the ground up;
• Enhanced customer journeys, leading to improvements in Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV);
• Orchestrated the launch of three new products, ensuring a product-market fit;
• Oversaw digital marketing campaigns within 4-digit marketing budgets: SEO/SEM, PPC, Email marketing, Media partnerships, and SMM;
• Implemented 360-degree user analytics (GA4, Hotjar, UserPilot, Ahrefs, Hootsuite), allowing unit economics calculation;
• Leveraged Social Media channels (Linkedin, Twitter, Facebook, Quora), gaining 250% growth of followers (Linkedin).
• Managed the company's participation in over 10 global events, expanding brand reach and influence, getting nominated in three biggest industry awards.
• Built and led a high-performing team of 10+ specialists and agencies, fostering motivation and results.
• Through Employer Branding strategy achieved a 40% increase in the offer acceptance rate among international candidates, and a 60% growth in social engagement among employees.

SPHOTS was created as a virtual product placement platform, which let local brands have a presence in international movies in the targeted territories (kind of Google Display in movies :))

As a co-founder and CEO:

• I managed various processes, including strategic and financing planning, product development, investor relationships (pitching, P&L budgeting & forecasts), marketing, and sales;
• I’ve also hired and led a remote team of 20 people;

We built an MVP, validated the product demand, and secured sufficient contracts. The business was put on hold due to COVID-19.

While fulfilling my dream of traveling and teaching kids in remote areas, I provided business consulting and digital marketing services to a number of start-ups IT companies in various industries. Among them are: the South African film industry platforms Baoboab & OiOi.guru, UA/US ComebackMobility med-tech start-up.

My services included (but were not limited):

• Corporate strategy development (all mentioned clients);
• Defining product-market fit (all mentioned clients);
• Developing Brand Name and Identity (Baoboab, OiOi.guru);
• Public presentations and pitching to the investors (Baoboab, OiOi.guru);
• Designing and development of a corporate website;
• Setting up a lead-generating process and marketing automation (using Hubspot CRM)
• Managing SMM and paid campaigns (all mentioned clients)
• Event management (Company owner participation in the Cannes Film Market, 2017 as a Speaker)
• Developing detailed business plans (Baoboab, OiOi.guru)
• CustDev for product development (all mentioned clients) Developing creative materials and pitching stakeholders (all mentioned clients)
• PR articles in Tier 1 and Tier 2 media (Comeback Mobility)

I joined Fract (Web app) in its early stages. That's why I was involved not only in Marketing but also Product development process. In this role I:

• Conducted market research and structured ICPs;
• Developed and executed marketing strategies, increasing annual revenue by 20%;
• Enhanced branding positioning of Fract's geospatial application;
• Analyzed in-app user behavior by tracking user journeys (using Hotjar, FullStory, and Chameleon) increasing in-app engagement by 30%;
• Designed and managed the corporate website;
• Oversaw growth marketing initiatives (PPC campaigns, SMM, SEO, email marketing, webinars), attracting 100+ MQLs monthly.
• Established a lead generation process and structured communication with existing customers.

I oversaw lead generation activities for bpm'online (Terrasoft) CRM solutions in international markets (APAC, Western Europe, US).

In this role I:

• Explored and implemented new communication channels to reach target audiences effectively (LinkedIn groups, Reddit, Quora).
• Organized and executed online events and webinars to engage prospects and customers.
• Conducted market research and analytics for competitor insights.
• Collaborated with top-tier industry-specific online media to enhance brand visibility and reputation.
• Facilitated co-marketing initiatives with strategic partners.
• Managed relationships with industry experts and opinion leaders.

I worked as a Project and Marketing manager on a short-term contract. In a team of a few people and ZERO marketing budget I arranged one of the most acknowledged speakers, Nick Vujicic, coming to Ukraine.

In this role I achieved:

• Crafting comprehensive marketing communications.
• Developing an event website.
• Negotiating with media and executing above-the-line (ATL) and below-the-line (BTL) promotional campaigns.
• Successfully negotiating with partners and sponsors to provide the budget for the event.
• Planning the event program and overseeing all organizational details.
• Coordinating and maintaining Nick's schedule from his arrival to his departure.

As Marketing Director, I led and executed all marketing activities, both hands-on and through team management:

• Led the development of 6 new pay TV channels as part of the global executive team;
• Successfully launched new channels in Ukraine and facilitated their expansion into Eastern European territories;
• Oversaw the company's rebranding and identity shift;
• Led the development and launch of a new corporate website;
• Developed and executed a B2B2C marketing strategy for 11 channels;
• Initiated and managed innovative national-wide PR projects for the Viasat Nature channel;
• Managed a team of freelancers and contracted agencies;
• Prepared and launched a business case for an OTT service in Ukraine;
• Oversaw national Corporate Social Responsibility (CSR) projects supporting kids orphanages;
• Managed the production of TV commercials;
• Managed a substantial 6-digit marketing budget;

My Achievements:

• A sustainable #1 position for the TV1000 brand in the pay-TV movie channels segment with the highest awareness and viewership ratings
• Maintained Viasat as the #1 preferred PayTV partner for 7 consecutive years
• Pioneered the innovative LikeZoo digital campaign for Viasat Nature, introducing IoT in Ukraine
• Demonstrated consistent YoY revenue growth for the company in Ukraine despite marketing stagnation
• Successfully organized the MTG United for Peace (CSR, football tournament) in 2012 and 2013 on national and international levels, with participation from 16 teams from orphanages.

I was initially led by a CEO, who had extensive marketing expertise. Within my responsibilities I:

• Conducted qualitative and quantitative surveys with Ipsos agency;
• Developed positioning and branding for 5 primary Viasat channels in collaboration with global creative agencies;
• Established a framework to measure channel viewership and loyalty with the GFK agency;
• Contributed to the development of a long-term corporate strategy;
• Managed both ATL and BTL advertising campaigns for the B2C audience;
• Oversaw PR efforts in local and global media;
• Executed digital marketing strategies for five channels (PPC, SEO, online media);
• Organized offline events targeting the B2B audience.

Duties included:

• Searching for the clients through different databases;
• Negotiating and finalizing contracts;
• Providing customer service
• Part of my duties included recruiting and interviewing potential job candidates
• After their selection
• I assisted in training them and developing their sales skills according to the company’s employee program.