Summary
Overview
Work History
Education
Skills
Timeline
Generic
Nuno Melo

Nuno Melo

Ponta Delgada

Summary

Dynamic Marketing Manager seeking new opportunities. Proven track record in developing and executing successful marketing strategies, leading to increased brand awareness and product adoption. Demonstrated ability in cross-functional team collaboration and market analysis to drive product success.

Overview

25
25
years of professional experience

Work History

Product Marketing Manager

Gorreana
03.2022 - Current
  • Launched new products successfully.
  • Enhanced brand positioning through comprehensive market research and competitor analysis.
  • Increased product awareness by developing and executing targeted marketing campaigns.
  • Drove marketing initiatives to increase product visibility and market performance.
  • Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
  • Optimized pricing strategies based on detailed cost analyses, resulting in improved profitability.
  • Assessed new product specifications to meet client needs.
  • Developed product and solution positioning, messaging by prospective buyer role and methods to overcome competitive objections.
  • Developed and implemented strategies to optimize product performance across all phases of product lifecycle, from launch to distribution.
  • Managed product development lifecycle from conception to release.
  • Reduced advertising costs while maintaining reach by using programmatic ad buying strategies.
  • Created product positioning and messaging to differentiate products in market and expand visibility.
  • Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
  • Designed and managed development of new products that effectively positioned company as market leader.

Marketing Manager

CBB
09.2018 - 03.2022
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Optimized website content for improved search engine rankings and increased web traffic.
  • Trained junior marketing staff, elevating team capabilities and performance.

Marketing Coordinator

GlobeStar Systems Europe (Connexall)
10.2017 - 09.2018
  • Answered general marketing department inquiries by email, phone, and mail.
  • Developed visually engaging marketing materials to support product launches and promotions.
  • Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
  • Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
  • Planned and executed internal and external marketing events.
  • Tracked and reported on marketing campaign responses.
  • Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
  • Developed and executed marketing plans for trade shows and other events to increase brand awareness.
  • Boosted sales by designing and executing creative email marketing campaigns.
  • Used online and offline marketing to generate leads, increase visibility and drive sales growth.
  • Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
  • Improved website traffic with the implementation of SEO best practices and keyword research.
  • Analyzed campaign performance data to identify areas for improvement and optimize future efforts.
  • Enhanced online presence, updating website content and SEO practices to improve search engine rankings.
  • Led team meetings to discuss progress, challenges, and brainstorm innovative marketing solutions.

Marketing Manager

Beebrand
02.2012 - 10.2017
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Established brand guidelines to ensure consistency across all marketing materials and communications.
  • Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.
  • Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
  • Conducted market research to identify trends, informing product development and positioning strategies.
  • Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
  • Orchestrated trade shows and corporate events, fostering industry relationships and generating leads.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Devised content strategy to effectively engage target audiences.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Improved website visibility through development and implementation of SEO strategies.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.

Regional Account Manager

GlaxoSmithKline, Consumer Health Care
01.2000 - 01.2012
  • Established strong client relationships through regular communication, attentive service, and prompt issue resolution.
  • Achieved regional sales targets by developing strategic plans and executing effective account management practices.
  • Conducted comprehensive market analysis to identify trends, competitor activities, and potential areas of improvement.
  • Delivered engaging presentations showcasing product offerings tailored to individual client needs, ultimately driving sales growth.
  • Increased revenue by identifying growth opportunities within existing accounts and cross-selling additional products or services.
  • Provided exceptional customer service, leading to increased client retention rates and long-term partnerships.
  • Enhanced client satisfaction by proactively addressing concerns and implementing customized solutions.
  • Collaborated with sales team to develop innovative strategies for prospecting new clients and expanding market share.
  • Collaborated with technical and project management teams to ensure timely delivery of products and services, resulting in higher client satisfaction rates.
  • Negotiated favorable contract terms for both the company and clients while maintaining a focus on mutual benefits.
  • Worked closely with marketing teams to create targeted campaigns designed to attract key decision-makers in prospective businesses.
  • Renegotiated contracts with expiring accounts to continue relationships with current company clients.
  • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
  • Achieved or exceeded company-defined sales quotas.
  • Developed and maintained strong working relationships with professionals within assigned territory.
  • Informed customers of promotions to increase sales productivity and volume.
  • Built relationships with customers and community to promote long term business growth.
  • Met with customers to discuss and ascertain needs, tailor solutions and close deals.
  • Contributed to event marketing, sales and brand promotion.
  • Met existing customers to review current services and expand sales opportunities.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.

Education

College Degree - Marketing And Communication

Universidade Nova De Lisboa
Lisbon

Skills

  • Market intelligence
  • New product channels
  • Research and development
  • Media buying
  • Brand awareness
  • Product marketing
  • Customer relationship management (CRM)
  • Marketing campaigns
  • Product launches
  • Marketing strategy
  • Brand promotion
  • SEO optimization
  • Product promotion

Timeline

Product Marketing Manager

Gorreana
03.2022 - Current

Marketing Manager

CBB
09.2018 - 03.2022

Marketing Coordinator

GlobeStar Systems Europe (Connexall)
10.2017 - 09.2018

Marketing Manager

Beebrand
02.2012 - 10.2017

Regional Account Manager

GlaxoSmithKline, Consumer Health Care
01.2000 - 01.2012

College Degree - Marketing And Communication

Universidade Nova De Lisboa

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Nuno Melo