Nuno Rios
Sales Manager
Lisboa
Summary
Over 15 years of experience in digital advertising, currently serving as Commercial Director at SAPO Sales House, leading a team of 20 to deliver over €15 million in annual revenue. Responsible for managing partnerships with key platforms such as Spotify, Teads, and Outbrain, while driving growth through programmatic advertising and Salesforce CRM implementation. Key achievements include launching Teads operations in Portugal, scaling revenue from €0 to over €2 million, and expanding strategic partnerships with global brands. Focused on revenue maximization, innovation, and fostering long-term client relationships.
Overview
24
24
years of professional experience
6
6
years of post-secondary education
Work History
Media Sales Manager
Altice Portugal (SAPO Sales-House)
Lisbon, Lisbon
03.2022 - Current
- Team Leadership: I coordinate a team of 20 professionals specializing in digital advertising strategies, ensuring high performance and alignment with organizational goals.
- Market Leadership: I contribute to maintaining Sapo Sales House as the leading local digital advertising provider in Portugal, securing a competitive edge in collaboration with agencies and advertisers.
- Revenue Generation: I manage the acquisition of over €15 million annually in advertising revenues, optimizing key account strategies and ensuring sustainable growth.
- Partnership Management: I oversee strategic collaborations with global brands such as Spotify, Teads, and Outbrain, integrating innovative solutions into the sales portfolio.
- Networking Expertise: I maintain and expand a robust network of contacts among advertisers and media agencies, fostering long-term relationships and securing business opportunities.
- CRM Optimization: I leverage Salesforce as a CRM platform to track performance, manage accounts, and streamline customer relationship processes for enhanced operational efficiency.
Global Platforms Sales Lead
Altice Portugal (SAPO Sales House)
01.2018 - 02.2022
- Operational Launch: Initiated and led Teads’ operations in Portugal, driving the business from €0 to over €2 million in annual revenues within a few years.
- Partnership Management: Managed strategic partnerships with Spotify, Playce, DAZN, and Canal 11, focusing on revenue growth and strengthening the presence of these platforms in the Portuguese market.
- Revenue Generation: Developed and executed strategies to generate advertising revenue from advertisers and media agencies, directly and by empowering the Sapo Sales House team with the necessary tools and knowledge.
- Publisher and Advertiser Relations: Established partnerships with publishers and built a network of advertisers, leveraging these relationships to create impactful advertising solutions tailored to the Portuguese market.
- Marketing and Events: Organized marketing campaigns and high-profile sales events to enhance brand visibility and foster client engagement.
- Team Enablement: Provided training, materials, and strategic support to the Sapo Sales House commercial team, ensuring they could effectively drive revenue for global partners.
Performance & Programmatic Team Leader
Altice Portugal (SAPO Sales-House)
03.2016 - 12.2017
- Performance Marketing Unit Launch: Led the successful launch of SAPO’s Performance Marketing Unit, managing a team of 4 professionals to design and execute performance-driven advertising solutions. Achieved significant revenue growth and improved advertiser engagement through targeted campaigns.
- Programmatic Lead: Took on the responsibility of Programmatic Lead during the early stages of programmatic advertising at SAPO, exploring and implementing new programmatic opportunities to position SAPO at the forefront of digital advertising innovation.
Key Account Manager
Portugal Telecom (SAPO Sales-House)
05.2014 - 02.2016
- Revenue Generation: Successfully sold the full suite of SAPO Sales House products to key media agencies and advertisers, contributing to the achievement of annual revenue targets.
Instructor of Digital Advertising
Companies & Schools (like EDIT and Restart)
06.2012 - 06.2016
- Corporate and Academic Training: Delivered in-depth training in Display Advertising and Digital Advertising to employees of leading companies and students at renowned technical schools, including EDIT and Restart.
- Practical Knowledge Sharing: Led hands-on workshops, enabling participants to apply real-world digital advertising strategies using the latest tools and platforms.
Sales Manager
Kwanko
11.2012 - 10.2013
Online Marketing Manager
Betclic
04.2010 - 10.2012
Senior Account Executive
Hi-Media
09.2006 - 04.2010
Account Executive
Rádio Renascença, RFM and Mega FM
06.2005 - 09.2006
Account Executive // Partnerships Manager
Media Capital
11.2000 - 06.2005
Education
High School Diploma -
ISLA Lisboa
Lisbon 09.1995 - 06.2000
High School Diploma -
INDEG ISCTE Executive Education
Lisbon 09.2009 - 06.2010
Skills
Leadership and Team Management
Communication and Interpersonal Skills
Strategic Thinking
Adaptability
Problem-Solving
Time and Priority Management
Empathy and Active Listening
Influence and Persuasion
Timeline
Media Sales Manager
Altice Portugal (SAPO Sales-House)
03.2022 - Current
Global Platforms Sales Lead
Altice Portugal (SAPO Sales House)
01.2018 - 02.2022
Performance & Programmatic Team Leader
Altice Portugal (SAPO Sales-House)
03.2016 - 12.2017
Key Account Manager
Portugal Telecom (SAPO Sales-House)
05.2014 - 02.2016
Sales Manager
Kwanko
11.2012 - 10.2013
Instructor of Digital Advertising
Companies & Schools (like EDIT and Restart)
06.2012 - 06.2016
Online Marketing Manager
Betclic
04.2010 - 10.2012
High School Diploma -
INDEG ISCTE Executive Education
09.2009 - 06.2010
Senior Account Executive
Hi-Media
09.2006 - 04.2010
Account Executive
Rádio Renascença, RFM and Mega FM
06.2005 - 09.2006
Account Executive // Partnerships Manager
Media Capital
11.2000 - 06.2005
High School Diploma -
ISLA Lisboa
09.1995 - 06.2000
Similar Profiles
Chí Định MAChí Định MA
Head of Data at Sapo Jsc.Head of Data at Sapo Jsc.
Kevin AhlbornKevin Ahlborn
Senior Outside Plant Technician BBT IV at Altice Technical Services/ AlticeSenior Outside Plant Technician BBT IV at Altice Technical Services/ Altice
Adrian BallesterosAdrian Ballesteros
Lead Manager at Sales Your House Fast KCLead Manager at Sales Your House Fast KC