Olesia Bryntseva

Directed a portfolio of 15 software products (mainly Windows-based PC performance optimization solutions).

-Designed frameworks for market research and competitor analysis, and conducted customer needs assessments.
- Led ongoing product development: defined specifications for new features and improvements, coordinated new versions releases, analyzed customer feedback and sales funnels, generated new hypotheses with stakeholders, and validated them through A/B testing.
-Directed new product development and market launch strategies: wrote product specifications, supervised UX/UI design, defined target audiences, and built go-to-market plans.
-Expanded relationships with key partners and existing Affiliate Program.
-Identified and evaluated new promotional channels.
-Led my team and fostered cross-functional collaboration.
-Optimized internal processes to reduce operational costs and improve prioritization.
-Assessed product lifecycle stages and developed roadmaps for key products.

Conducted marketing activities from strategy development to implementation and performance analysis for an emerging online file-transfer service.

-Defined customer segments, developed user profiles, and mapped customer journeys.
-Led website development initiatives: created landing pages and conducted tests to identify key service requirements.
-Coordinated resolution of minor bugs and reviewed error logs.
-Analyzed performance metrics via Google Analytics, created specification and oversaw the creation of an internal dashboard with key product KPIs.
-Designed and evaluated Google Ads campaigns.

Directed marketing activities for Fleetguard products, from strategy development to execution, in alignment with corporate headquarters.

-Defined marketing strategy, secured approval from headquarters, and coordinated execution across markets.
-Managed distributor relationships and developed co-marketing initiatives; conducted customer needs analysis and researched buyer behavior.
-Planned and executed events, including distributor meetings, conferences, and trade exhibitions.
-Oversaw website development and coordinated production of POS materials.