Patrícia Júnior
Growth Marketing
Lisboa
Summary
T-shaped Marketing Professional with over 7 years of experience in growth, marketing intelligence, and consumer insights. Skilled in supporting cross-sector initiatives in energy, mobility, retail, and financial services, with a focus on integrating channels, optimizing digital campaigns, and enhancing customer experience. Adept at turning strategic insights into operational actions, with a strong interest in measuring impact and KPIs to drive continuous improvement.
Overview
2026
2026
years of professional experience
5
5
Certifications
2
2
Languages
Work History
Digital Marketing Consultant (Partner Commerce)
Mark Anthony Group
12.2025 - Current
- Evaluated and optimized digital presence across marketplaces (Walmart, DoorDash, Instacart), identifying opportunities to increase conversion and product discoverability
- Conducted strategic e-commerce audits and delivered actionable recommendations to enhance customer experience
- Led competitive product analyses and translated insights into practical marketing and e-commerce strategies
- Collaborated with international cross-functional teams to execute campaigns and monitor performance
Marketing Intelligence Specialist
Galp
10.2024 - 11.2025
- Developed competitive analysis frameworks in Portugal, Spain, and African markets, enabling data-informed strategic decisions
- Analyzed 360 campaigns, translating market and consumer data into recommendations for optimizing messaging and channels
- Produced strategic newsletters and reports for internal stakeholders to ensure continuous insight sharing
- Supported strategic campaign adjustments, including risk mitigation and message repositioning
CRM & Marketing Automation Consultant
Stellaxius
11.2021 - 10.2024
- Implemented CRM and marketing automation solutions for SMEs, designing end-to-end customer journeys and strategic segmentations
- Managed webinars: Zoom integration, registration automation, and participant segmentation for follow-up campaigns
- Designed and executed automated email marketing campaigns aligned with strategic customer experience goals
Marketing Specialist
Schneider Electric
- Acted as strategic interface between Sales and Marketing, ensuring alignment of commercial proposals with brand positioning
- Conducted competitive analyses and supported decisions on pricing, product, and campaigns, contributing to strategic positioning and commercial efficiency
Marketing Specialist
Black Sheep Consultancy
- Provided strategic marketing consultancy to national brands in banking, energy, mobility, and sports
- Developed positioning, value proposition, go-to-market strategies, and persona frameworks
- Supported digital and marketing teams in implementing strategies based on market insights
Education
Bachelor of Science - Marketing
Instituto Politécnico De Setúbal
Setúbal, Portugal 04.2001 -
Master of Science - Management & Entrepreneurship
Lisbon Accounting And Business School
Lisbon 04.2001 -
Skills
- Growth & Marketing Strategy: Strategic planning, competitive analysis, customer journey, lifecycle marketing
- Digital Marketing & Integrated Communication: SEO, Paid Media, Social Media, Email Marketing, landing pages, newsletters
- CRM & Marketing Automation: Salesforce Marketing Account Engagement, webinar integration (Zoom)
- Analytics & Performance: GA4, KPI analysis, reporting and dashboards, data-driven decision-making
- Cross-Functional Project Management: Collaboration with Sales, IT and Marketing Operations
- Technical Tools: Salesforce, Adobe Campaign, GA4, Zoom webinar integration, Jira
Certification
Google Analytics 4 – Strategic Use for Customer Journey & Performance
Timeline
Digital Marketing Consultant (Partner Commerce)
Mark Anthony Group
12.2025 - Current
Marketing Intelligence Specialist
Galp
10.2024 - 11.2025
CRM & Marketing Automation Consultant
Stellaxius
11.2021 - 10.2024
Bachelor of Science - Marketing
Instituto Politécnico De Setúbal
04.2001 -
Master of Science - Management & Entrepreneurship
Lisbon Accounting And Business School
04.2001 -
Marketing Specialist
Schneider Electric
Marketing Specialist
Black Sheep Consultancy