Paulino Cardoso Jr.
Communication & Marketing Strategist
Gafanha da Encarnação
Summary
Dynamic communications and marketing professional with nearly a decade of experience in crafting audience-centered messaging, developing digital growth strategies, and managing comprehensive content ecosystems across diverse sectors, including startups, nonprofits, agencies, healthcare, and technology. Expertise in translating complex concepts into clear, relatable communication that fosters trust, enhances engagement, and promotes sustainable growth. Recognized for a calm and strategic approach with a keen focus on optimizing the user experience of information. Proven track record of successfully leading large-scale multi-channel programs that drive impactful results.
Overview
11
11
years of professional experience
Work History
Chief Growth Officer
ProudZone
01.2025 - Current
- Lead end-to-end marketing, communications, audience growth, and business development for a global digital platform, overseeing strategy from acquisition through community trust.
- Manage four social media channels reaching more than 70,000 people, producing written, visual, and short-form video content guided by audience behavior and performance signals.
- Design scalable editorial systems, messaging frameworks, and workflows, partnering with product, design, and community teams to keep communication clear, consistent, and human as the platform grows.
Working Board Member, Digital Communications
PR Club of New England
09.2024 - Current
- Planned and published digital content supporting events and education for a professional communications organization serving hundreds of members.
- Created and scheduled social media posts to promote programs, increase awareness, and support member engagement.
- Reviewed engagement metrics such as clicks and interactions to improve posting times, content formats, and platform use.
Marketing, PR & Communications Consultant
Barcelos Communication
09.2021 - Current
- Advise startups, nonprofits, and mission-driven teams on marketing, PR, and communication strategy, working closely with leadership to align messaging with organizational goals.
- Lead content and messaging across digital channels, developing clear narratives, content calendars, and communication systems that support trust and audience engagement.
- Translate complex or sensitive topics into accessible, respectful communication and monitor campaign performance to refine strategy and improve effectiveness.
Marketing & Public Relations Coordinator
G3ict
04.2022 - 12.2023
- Communicated key event information clearly across the website, email, and social media so people understood the event and how to register.
- Planned marketing messages around registration deadlines and peak interest periods, helping increase attendance by 30%.
- Worked with internal teams, speakers, and partners to collect information and keep all marketing materials accurate and consistent.
Corporate Public Relations Associate
FleishmanHillard
01.2022 - 11.2022
- Support communications and campaign delivery for 6 Fortune 500 accounts, coordinating briefs, asset development, and review cycles across creative, account, and client teams.
- Communicated with media weekly to build relationships and optimize press coverage.
- Prepared media materials, research summaries, and thought leadership assets under tight deadlines, ensuring accuracy, clarity, and brand alignment while supporting collaboration across regions.
Marketing Associate
Best Friends Animal Society
03.2021 - 01.2022
- Wrote and scheduled social media posts, emails, and partner materials for national campaigns, keeping content organized and published on time.
- Supported event marketing and lead-generation programs, coordinating promotional materials such as brochures, flyers, banners, and ads.
- Tracked basic performance metrics and audience behavior to adjust content and improve results.
Social Media Marketing Specialist
Teen Readers Society
11.2020 - 11.2021
- Created and scheduled social content across Instagram, Facebook, and TikTok, helping increase engagement by 20%.
- Maintained a simple content pipeline with consistent publishing schedules and clear workflows.
- Monitored performance and audience response, using insights to refine posts and support targeted social advertising and lead generation.
Global Quality & Communications Manager
TruMerit
06.2015 - 01.2021
- Led global quality, communication, and support operations across regulated workflows, ensuring documentation accuracy, consistency, and compliance for international teams and external stakeholders.
- Built and scaled documentation systems, communication standards, and digital support infrastructure that reduced errors, improved response times, and brought clarity to complex, high-volume operations.
- Directed a 30-person customer service organization, setting priorities and decision frameworks while serving as a cross-functional bridge between operations, IT, and customer-facing teams to maintain trust, stability, and performance at scale.
Marketing Consultant
Project Chimps
02.2020 - 06.2020
- Created and scheduled social content across Instagram, Facebook, and TikTok, increasing engagement by 20%.
- Managed a simple content workflow to keep publishing consistent and organized.
- Reviewed performance data to improve posts and support targeted social advertising and lead generation.
Education
Master of Arts - Communication
Johns Hopkins University
Baltimore, Maryland, U.S.01.2023
Post-Baccalaureate Certificate - Nonprofit Management
Johns Hopkins University
Baltimore, Maryland, U.S.01.2023
Professional Certificate - International Public & NGO Management
Cornell University
Remote01.2020
Bachelor of Science - Communication & Client Development
Drexel University
Philadelphia, PA, U.S.01.2020
Skills
Content strategy
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Bilingual or Proficient (C2)
Portuguese
Intermediate (B1)
Timeline
Chief Growth Officer
ProudZone
01.2025 - Current
Working Board Member, Digital Communications
PR Club of New England
09.2024 - Current
Marketing & Public Relations Coordinator
G3ict
04.2022 - 12.2023
Corporate Public Relations Associate
FleishmanHillard
01.2022 - 11.2022
Marketing, PR & Communications Consultant
Barcelos Communication
09.2021 - Current
Marketing Associate
Best Friends Animal Society
03.2021 - 01.2022
Social Media Marketing Specialist
Teen Readers Society
11.2020 - 11.2021
Marketing Consultant
Project Chimps
02.2020 - 06.2020
Global Quality & Communications Manager
TruMerit
06.2015 - 01.2021
Master of Arts - Communication
Johns Hopkins University
Post-Baccalaureate Certificate - Nonprofit Management
Johns Hopkins University
Professional Certificate - International Public & NGO Management
Cornell University
Bachelor of Science - Communication & Client Development
Drexel University