Pedro Almeida
Oia
Summary
Results-driven Chief Commercial Officer with a data-focused approach to transforming Sales, Aftersales, and Marketing functions. Currently achieving 130% of sales targets and boosting parts sales by 200%, I leverage data insights and market expertise to drive revenue growth and build strong international networks. Skilled in developing strategies that strengthen brand positioning and maximize profitability, I am committed to delivering measurable results and raising performance standards through collaborative leadership.
Overview
27
27
years of professional experience
Work history
Chief commercial officer
NM Network Services Ltd
Newick, East Sussex
2023.07 - 2026.03
- Strategic Restructuring: Led a comprehensive restructuring of Sales, After Sales, and Marketing departments, aligning resources to optimize performance and drive growth.
- Sales Target Overachievement: Successfully drove sales efforts that led to exceeding sales targets by 130%, contributing significantly to overall company revenue and market positioning.
- Market Expansion: Established and nurtured new accounts across strategic countries and geographical areas, enhancing Neander Marine's global footprint.
- Distributor Partnership Development: Formulated and executed strategies with distributors, fostering partnerships to drive sales and capitalize on emerging opportunities for a 50Hp diesel outboard engine.
- Sales Tools Development: Spearheaded creation of essential sales tools, including product catalogues, digital parts catalogues, and installation matrices, enhancing sales team's effectiveness and customer engagement.
- Pricing and Brand Positioning: Defined pricing strategies to strategically reintroduce Neander, reinforcing competitive positioning and generating brand awareness in target markets.
- Parts Sales Growth: Achieved a 200% increase in parts sales by implementing data-driven strategies and optimizing product offerings in alignment with customer demand.
- Forecasting and Strategic Planning: Developed 1-, 3-, and 5-year sales forecasts supported by actionable strategies, laying a foundation for sustainable growth and market share expansion.
- Revenue and Gross Profit Growth: Led initiatives to broaden product lineup and implemented targeted activities to increase total revenue and gross profit, aligning with Neander Marine’s long-term growth objectives.
- Brand Awareness Initiatives: Introduced methods and campaigns to raise brand awareness, building a stronger market presence and establishing Neander Marine as a leader in diesel outboard sector.
Sales Director
Neander Shark GmbH (Remote)
Shoreham-by-Sea, United Kingdom
2023.01 - 2024.06
- Market Expansion in Key Regions: Opened new accounts, focusing on Middle East and Southern Europe, which significantly extended company’s reach and market presence in these high-potential regions.
- Distributor Network Growth: Successfully introduced and onboarded new distributors, strengthening company’s sales network and enabling rapid access to previously untapped markets.
- Strategic Account Acquisition: Identified and secured strategic accounts, aligning with company's growth strategy and expanding customer base in targeted international markets.
- Rapid Impact in Short Tenure: Achieved measurable growth in a condensed timeframe, laying groundwork for sustained revenue increases through strategic market entries and partnerships.
- Relationship Management and Collaboration: Built strong, collaborative relationships with new partners and accounts, ensuring effective onboarding and alignment with Neander Marine’s brand standards and sales objectives.
Account Manager
Cox Powertrain, LTD
Shoreham-by-Sea, WSX
2020.01 - 2022.12
- Distributor Network Development: Managed appointment process for new distributors across Europe, Middle East, and Central & South America, ensuring a robust and strategically aligned distribution network.
- Sales Support and Strategy Implementation: Provided comprehensive sales support to distributors in Europe, Middle East, and Africa, while developing and implementing targeted strategies to drive unit and parts sales.
- Standards Monitoring and Business Growth: Regularly monitored distributor sales standards and policies, identifying improvement areas and uncovering new business opportunities to drive growth.
- Annual Distributor Reviews: Conducted annual reviews to evaluate distributor performance, setting benchmarks and collaboratively planning for growth and improvement.
- Event and Exhibition Support: Supported international and regional exhibitions and events, maximizing exposure and business opportunities through strategic engagement.
- Proactive Account Management: Maintained frequent outreach to accounts to assess satisfaction levels, address needs, and implement strategies to increase revenue.
- Pricing Analysis and Benchmarking: Calculated P&A sales prices and performed multiple price benchmarking analyses to optimize pricing strategies and ensure competitive market positioning.
Aftersales Manager
Cox Powertrain LTD
Shoreham-by-Sea, West Sussex
2018.07 - 2019.12
- Prototype Support and Installation: Supported installation and initial trial sessions for Magellan outboard prototype units in key regions, including Europe and USA, contributing to product refinement and reliability testing.
- International Exhibition Representation: Played integral role in showcasing Cox Powertrain’s innovations at international exhibitions, strengthening brand presence and aftersales reputation.
- High-Impact Demonstrations: Conducted successful demo sessions with US Navy, effectively demonstrating product performance and potential applications in high-stakes environments.
- Aftersales Process Design: Designed initial Aftersales flowchart for integration with Salesforce CRM, establishing a structured process for seamless aftersales support and customer relationship management.
- Technical Documentation Development: Created first draft for CXO 300 Owners Manual, laying foundation for comprehensive customer resources and technical guidance.
Technical Trainer
Cox Powertrain Ltd.
Shoreham-by-Sea, West Sussex
2018.04 - 2018.06
- Training Program Development: Created a comprehensive training course plan for CXO 300, ensuring a thorough and engaging curriculum to enhance technical understanding.
- CXO 300 Product Familiarisation: Focused on in-depth CXO 300 product knowledge, enabling trainees to confidently understand and address technical aspects of this innovative diesel outboard engine.
- Support for Aftersales Excellence: Contributed to aftersales excellence by empowering staff with a deep understanding of product functionality and maintenance best practices.
European P&A Manager
Moteo Europe
Kontich, Belgium
2017.07 - 2018.03
- Sales Growth Achievement: Boosted P&A sales by 23% across Belgium, Switzerland, and Portugal for brands including Suzuki (Motorcycle and Marine), SYM, and Peugeot Scooters, driving regional profitability.
- Pricing Strategy Enhancement: Conducted comprehensive benchmark analyses and implemented new pricing strategy aligned with market conditions, enhancing competitiveness and revenue.
- Cross-Country Sales Optimization: Identified sales opportunities across multiple countries, crafting tailored sales strategies to maximize revenue potential and profitability.
- Country-Specific Sales Programs: Developed and executed targeted sales programs for each country’s branch, supporting localized sales efforts and strategic alignment.
- Dealer Network Support: Provided guidance and support to Dealer Network, optimizing their sales capabilities and ensuring consistency in brand representation.
- Performance Monitoring through KPIs: Established KPIs to effectively monitor Dealer Network performance, enabling data-driven improvements and proactive sales management.
Aftersales Manager
Moteo Portugal
Aveiro, Portugal
2007.04 - 2017.07
- Technical Training Implementation: Developed and executed annual technical training sessions for Suzuki Marine, Suzuki Motorcycles, and SYM, successfully training network of 120 Portuguese dealers.
- High CRM and Platform Engagement: Led implementation of a CRM and P&A ordering platform, achieving a 98% usage rate across the Portuguese dealer network, setting a benchmark as the highest in the EU.
- Customer Relationship Management: Addressed and resolved issues for high-profile customers, strengthening relationships and boosting customer loyalty and retention.
- Staff Supervision and Goal Setting: Supervised a team of 4, establishing performance goals and providing constructive feedback to support their professional growth and performance.
- Customer Service Excellence: Encouraged staff to project a positive, professional image, enhancing customer satisfaction and loyalty.
- Exhibition and Brand Representation: Supported both national and international motorcycle and marine exhibitions, promoting brand awareness and aftersales expertise.
- Best Practice Advocacy: Represented Moteo at Suzuki’s International Aftersales Manager meetings, delivering presentations on best practices and learning from industry leaders.
- Product Training for New Models: Attended annual trainings for Suzuki’s new models, staying current on product knowledge to provide the highest level of aftersales support.
- Customer Retention Strategies: Improved sales through targeted retention initiatives such as parts promotions, free check-up campaigns, and competitive pricing strategies.
- Accessory Line Development: Created a line of accessories for best-selling Suzuki models, enhancing market competitiveness and customer satisfaction.
- Distributor Partnerships for Brand Awareness: Collaborated with key distributors to promote brand awareness through aftersales activities, reinforcing Moteo’s market presence.
Aftersales Manager
Masac S.A.
Cantanhede, Portugal
2002.04 - 2007.03
- Warranty Management for Polaris Products: Effectively managed and controlled warranties for Polaris ATV and Watercraft, ensuring compliance and customer satisfaction.
- Technical Training for Dealer Network: Developed and delivered technical training for 30 dealers across Portugal, enhancing their expertise and product knowledge.
- High-Profile Customer Support: Resolved issues for high-profile customers, maintaining strong relationships and fostering a high rate of customer loyalty.
- New Model Demonstrations: Conducted demonstration sessions for new Polaris ATV and Watercraft models throughout Portugal, providing hands-on product knowledge and driving interest.
- Exhibition Representation: Supported Polaris at national motorcycle exhibitions, enhancing brand visibility and engaging potential customers.
- Off-Road Team Management: Led the company’s national off-road team from 2003 to 2005, overseeing team activities, strategies, and performance.
- International Training Session Support: Supported Polaris international technical training sessions in England and Sweden, contributing to the global training and knowledge-sharing framework.
Production Assistant Manager
Epedal S.A.
Sangalhos , Portugal
2000.04 - 2002.03
- ERP and Production Management Implementation: Led successful implementation of ERP and Production Management Software, streamlining production workflows and improving data accuracy.
- Process Documentation and Digitization: Analyzed and digitized over 500 product worksheets, standardizing production information across diverse manufacturing processes.
- Operational Instruction Development: Created step-by-step operation instructions for each job centre or machine, including raw material calculations, ensuring consistency and efficiency in production.
- Cost Control and Efficiency Reporting: Monitored and reported on final product costs, recommending organizational changes to enhance efficiency and reduce production expenses.
- Representation in Product Negotiations: Represented Epedal in negotiations with automotive manufacturers for new products, aligning company capabilities with client needs and securing partnerships.
Assistant Product Manager
Gebo Sorbal S.A.
Vale de Cambra, Portugal
1999.09 - 2000.03
- Cap Feeding Machine Design and Budgeting: Designed and budgeted for specialized cap feeding machine for water bottling, including detailed technical drawings.
- Prototype Development and Assembly: Successfully completed production and assembly Cap Feeder prototype, demonstrating practical application and engineering precision.
- Spare Parts Management: Defined and created comprehensive spare parts lists for industrial bottling lines, ensuring effective maintenance and operational continuity.
- Bilingual User Manual Creation: Developed user manuals in both French and English, enhancing accessibility and usability for international clients.
Education
Bachelor of Science - Mechanical Engineering
Instituto Politecnico da Guarda
Guarda - Portugal1998
Higher National Diploma - Electronics & Telecom
Escola Secundaria No1 Aveiro
Aveiro - Portugal1993
Skills
- Sales Strategy Development
- Market Expansion
- Client & Distributor Network Growth
- Revenue Optimization
- Sales Target Achievement
- Global Business Development
- Strategic Account Management
- Sales Forecasting & KPI Tracking
- Customer Satisfaction & Retention
- Brand Positioning & Market Awareness
- Product Launch & Campaign Management
- CRM System Expertise
- ERP & Database Implementation
- Cross-Functional Team Leadership
- Issue Resolution & Problem-Solving
- Pricing Strategy & Benchmarking
- International Market Insight
- Performance Management & Staff Development
- Exhibition & Event Support
- Data-Driven Decision Making
- Strategic Communication Skills
Timeline
Chief commercial officer
NM Network Services Ltd
2023.07 - 2026.03
Sales Director
Neander Shark GmbH (Remote)
2023.01 - 2024.06
Account Manager
Cox Powertrain, LTD
2020.01 - 2022.12
Aftersales Manager
Cox Powertrain LTD
2018.07 - 2019.12
Technical Trainer
Cox Powertrain Ltd.
2018.04 - 2018.06
European P&A Manager
Moteo Europe
2017.07 - 2018.03
Aftersales Manager
Moteo Portugal
2007.04 - 2017.07
Aftersales Manager
Masac S.A.
2002.04 - 2007.03
Production Assistant Manager
Epedal S.A.
2000.04 - 2002.03
Assistant Product Manager
Gebo Sorbal S.A.
1999.09 - 2000.03
Bachelor of Science - Mechanical Engineering
Instituto Politecnico da Guarda
Higher National Diploma - Electronics & Telecom
Escola Secundaria No1 Aveiro