Ana Silva

• Definition of 3 to 6 months product roadmap, aiming to achieve company goals and metrics.
• Partnership with content/medical and sales teams, to ensure that the right problems are prioritized at the right time.
• Coordination of design meetings and design decisions with internal departments and teams.
• Management of product demonstrations and testimonials to support product decisions.
• Product documentation development to communicate internally upcoming features and products.
• Metrics analysis to measure product performance.
• Product team leadership (Product management, Product design and User support teams) setting all together bi-weekly goals to maximize team performance and ensuring that everyone is aligned regarding the user needs and company goals.
• Collaboration with a start up rhythm adapting and redefining plans whenever is needed.

• Improvements on the customer journey and experience, designing (alongside with UX/UI team) all the experience for new delivery moments like dinners and weekends (both customer and delivery boys experience)
• Definition of customer journey related metrics, giving visibility to those metrics internally and making an impact on the decisions of what should we solve next
• Contribution for the improvement of the delivery boy experience making considerations on going to a new App or moving forward with incremental improvements; incremental improvements were delivered at the end (following delivery boys interviews and feedback) and the research + designs for a new App were done too.
• Daily support to Customer Service team, making sure that reported problems both on App and Site were prioritized.
• I was in charge of UX/Design and Product teams ensuring that my team members were satisfied and had the proper progress in their carrier.

• Coordinated the strategy to start charging users, implementing subscription model
• Made impact on main features like "Request for quotation" improving the decision making process both for buyers and manufacturers
• Contributed to the business strategy, working together with Customer Support and UX teams in order to make informed product decisions by using qualitative data (driven by user research and usability testing)
• Ensured the alignment with technical team, working with them both on the pre- and post- delivery to the end customer, always aiming to improve the delivered product.
• Started Product team, structuring the team to work on different business divisions, leaving the company with 4 structured product areas (developer, product manager, UX/UI designer, data analyst)
• Evangelized for the product at various trade shows and industry events, communicating effectively with potential clients.
• I was the UX/Design and Product teams lead, driving team members on customers problems and business strategy.

• Xperimental Shoes was a footwear brand founded by me and a partner.
• As a founder, my responsabilities in the company went through the communication with retailers and all their purchasing process (from tradeshows to product delivery time).
• I was also responsilbe for all online customer experience and order fulfillment processes as well as for the national and international brand communication.
• Xperimental Shoes had representation in Europe and America markets being sold in very well known stores like Urban Outfitters (NY), Voo Store (Berlin) and Societe Anonyme (Firenze)

As part of the Technology team and working with merchandising products, I was responsible for the product vision and the delivery strategy of important themes like “Product Lifecycle” and “Product Discovery”, as well as products such as “Shop the Look”, a data-driven dynamic size guide and others.

Working together with Brazil team, my main responsibility was the understanding of local customer needs, supporting the implementation process in a global product.

Design and User interface of Farfetch’s website and its partners (boutiques).

Development of graphic communication in some offline and online projects related to jewellery market.

Product development.
Development of new patterns and motives using different available techniques.