Qianru Zhao
Lisbon,
Summary
Versatile professional with experience supporting Chinese international students and managing WeChat and Xiaohongshu communities. Skilled in marketing, sales, customer support, operations, and admin. Former international student with strong empathy, cross-cultural communication, and a proactive problem-solving mindset. Highly organized and adaptable.
Overview
4
4
years of professional experience
Work History
Sales & Operations Specialist
KTBYTE Computer Science Academy
Remote
04.2023 - 08.2025
- Developed and executed multi-platform content and marketing campaigns for WeChat, Xiaohongshu (RedNote), Instagram, and Facebook, including content calendars, videos, posts, newsletters, and custom promotional materials.
- Planned, coordinated, and executed monthly virtual seminars and advertising campaigns, managing end-to-end logistics (Zoom webinars, email campaigns, etc), KOL research and negotiation, presenter scheduling, and post-event follow-ups, and tracking engagement to optimize future campaigns.
- Built and managed 50+ client groups, serving as the primary contact, driving retention, maintaining regular communication, and providing proactive, tailored solutions.
- Supported free trials and trained colleagues on trial sales, increasing the conversion rate from 32% to 47% in one year. Monitored attendance and cancellations, optimized workflows, and reduced trial no-shows from 37% to 20%.
- Bridged clients and internal teams, coordinating with technical teams to resolve issues and implement process improvements. Proposed system and website improvements based on client usage and feedback.
- Leveraged CRM and performance data to track engagement, analyze ROI, and deliver actionable monthly, quarterly, and annual reports.
International Client Officer
Path Global
Lisbon
10.2022 - 04.2023
- Served as the primary contact for international investors, managing end-to-end communication and aligning clients, developers, and internal teams throughout the investment process in a B2B partnership environment.
- Identified and evaluated new development projects, conducted market research, and matched clients with suitable investment opportunities based on their goals and risk profiles.
- Coordinated with property developers, project owners, legal teams, and operations to track project progress, resolve issues, and ensure a smooth, transparent client experience.
- Supported B2B business development by sourcing new projects and producing high-quality marketing materials (presentations, videos, written assets) to strengthen pre-sales engagement.
Retail Visibility Manager
OPPO España & Portugal
Lisbon
09.2021 - 08.2022
- Managed all OPPO brand spaces across Portugal and led Find Series flagship launches, overseeing campaign material design and production, in-store brand image updates, product information rollouts, and activation planning with structured promotion timelines.
- Directed POSM and demo device strategy, including forecasting, procurement, placement sequencing, merchandising optimization, and nationwide store updates to maximize visibility and sell-out performance.
- Analyzed campaign results and retail KPIs, conducting regular store visits for merchandising audits, competitor tracking, and activation evaluation; translated insights into layout refinements, demo positioning improvements, and upgraded sales-support materials. Delivered monthly, quarterly, and annual performance reports to cross-functional stakeholders.
- Coordinated closely with B2B retail partners (Worten, Fnac, PC Diga, MediaMarkt, Auchan, ECI) on brand-space onboarding, design approval, construction execution, and new-launch activation/material replacement approvals. Maintained strong communication with B2B POSM suppliers to align on design, sampling, production quality, and delivery timelines.
- Collaborated intensively with internal teams - Marketing, GTM, Retail, and HQ to ensure full alignment on product priorities, campaign messaging, retail standards, and launch execution.
Education
Master - Women's Studies
NOVA University of Lisbon
Lisbon, Portugal06-2021
Portuguese Language and Culture -
NOVA University of Lisbon
Lisbon, Portugal06-2019
Portuguese Language and Culture -
Jilin University of International Studies
Jilin, China06-2017
Skills
- Social Media & Community Management
WeChat, Xiaohongshu (Rednote), content creation, community engagement, campaign planning, ad placement, student outreach - Marketing, Sales & Student Support
Student onboarding, lead follow-up, enrollment assistance, retention strategies, customer service, cross-cultural communication - Project & Event Coordination
Virtual event planning, workflow optimization, cross-functional collaboration, fast-paced task management
- Data & Insights
CRM management, data analysis, student feedback evaluation, market research, problem-solving - Technical & Digital Tools
Digital & creative tools (Canva, Photoshop, video editing), collaboration & productivity tools (Slack, Zoom, Notion, Teams, Google Workspace, MS Office, Linear)
Languages
Chinese (Native) • English (Business Fluent) • Portuguese (C1)
Timeline
Sales & Operations Specialist
KTBYTE Computer Science Academy
04.2023 - 08.2025
International Client Officer
Path Global
10.2022 - 04.2023
Retail Visibility Manager
OPPO España & Portugal
09.2021 - 08.2022
Master - Women's Studies
NOVA University of Lisbon
Portuguese Language and Culture -
NOVA University of Lisbon
Portuguese Language and Culture -
Jilin University of International Studies