Rita Teixeira Souto

A Senior Specialist of Marketing and Admissions for Master Programs plays a pivotal role in driving enrollment growth and ensuring that the institution attracts high-quality students who are a good fit for the master's programs offered. This role requires a blend of marketing skills, admissions expertise, interpersonal skills, and a passion for higher education by:

• Overseeing the recruitment and enrollment of students into their master's degree programs.
• In-depth knowledge of the applications platforms (Slate, Simplicity, and others)
• Marketing expertise, admissions coordination, and a deep understanding of the specific master's programs offered by the institution. Developing and implementing marketing strategies to promote master's programs.
• Conducting market research to identify trends, competitive advantages, and areas for improvement.
• Establishing and maintaining relationships with prospective students, alumni, academic advisors, and faculty members.
• Managing the admissions process, which includes reviewing applications, evaluating qualifications, and making admission decisions.
• Organizing and attending recruitment events, both on and off-campus (trough Fairs for example).
• Utilizing data analytics to assess the effectiveness of marketing campaigns and admissions strategies.
• Predicting enrollment numbers for master's programs and working with the admissions team to ensure that the programs are adequately resourced.
• Effectively communicating with prospective students through various channels, such as email, social media, and phone calls.
• Generating regular reports to track key performance indicators, including applicant funnel, conversion rates, and enrollment trends.

The role of a Head of Marketing and Admissions for Master Programs is a senior leadership position, responsible for developing and executing comprehensive marketing and admissions strategies to attract and enroll students into the institution's master's programs. This role requires a high level of expertise in both marketing and admissions, as well as strong leadership and strategic planning skills. Which requires:

• Strategic Leadership
• Team Management
• Marketing Strategy
• Market Research and Analysis
• Budget Management
• Communication and Relationship Building

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