Rita Vilela

FMCG Sales Operations and Marketing management Responsible of Industry Hygiene Manufacturing company

- Increased company revenue 2M€ through aggressive new market strategies in first year
- Build strategic business partnerships and relationships by negotiating contract terms and handling conflicts increasing profit margins by effectively controlling budget
- Negotiated with suppliers, Operations management and Supply chain management to order materials according to forecasted customer demand date deliveries
- Engaged positive communication with staff and leadership colleagues, soliciting and encouraging feedback, collaborative cross-functional teamwork spirit and offer high-level support for everyday operations
- Drove forward-thinking to inclusive and performance-driven company culture to lead into industry innovations, digital marketing and E-commerce solutions to meet challenging customer needs
- Reviewed individual department performance and worked with leadership to improve cross-functional processes, procedures and practices to generate new business development opportunities, promote compliance and cater to Customers' needs
- Conceptualized opportunities for growth within Portuguese territory and collaborated with sales teams to reach sales goal
- Recruited, mentored and supported high-performing members of sales and marketing teams.

Responsible for Private Label and Distributer Brand Products

- Built global international Sales partnership strategy and Prepare Category and Portfolio Strategy Plans
- Analyze market research trends and recommend solutions
- Managed project budgets and timeline control
- Provided management oversight and operational control of assigned programs valued at 16M€
- Purchase Competitors and relocate businesses to uphold successful operations strategies and maximize Sales business Finance success
- Team Management, couching and supervision of day-to-day tasks

This experience allowed to acquire strong technical management skills that within time conquer several global Retailers Accounts.

Company's Sales and Production portfolio increase more than 50% in sales revenue from several different markets which demanded approaches and strategies quite different due to eclectic needs of each Country.
Product development lead into creation of several Patent products.

Responsible for Silvex own Brands Management

This experience highly developed technical negotiation skills and creativity designing new product marketing solutions.

Brand products market is really engaging and demanding because of Brand competitors or/and Private labels so meaningful results only comes when new products are created to satisfy new client desires.
Silvex launched several solutions during this period, and some were even awarded Product of the year, driving to 10% increase on sales income every year.

- Conceptualized New Area building its Strategy, Sales, portfolio, price, and distribution plans.
- Created first procedures to comply with company certifications and customers' needs.
- Lead projects and analyzed data to identify opportunities for improvement and conquer first clients and businesses.
- Create Customers relation Management database.
- Engaged in problem-solving activities to allow Team sales building and development of new businesses.

On its first year this Area achieved 1M€ In sales on accounts like McDonald's, Fnac, Loja Gato Preto, Area, etc.

- Key responsibility to Build Strategic Plan, including business & sales strategy developments.
- Prospection of new strategic businesses within Corporation available portfolio and implementation of new sales partnerships with clients (B2B).
- Consolidated commercial transactions and contracts.
- Learned new skills and applied daily tasks to improve efficiency and productivity.

Exceeded goals through effective task prioritization and splendid work ethic increasing sales from 1M€ to 5M€ in 3 years.

First Marketing Product Management experience with key task to report Annual and Monthly Marketing Projects results, including TV and Radio campaigns with 100k € budget.
Support Senior Product Managers controlling Business plan for all product areas including Packaging, Price, Placement and Promotion with partners, analyzing Nielsen market database monthly results.

- Marketing And Sales Major

- Finances Major