Adobe Photoshop
Rita Monteiro
Digital Content Manager | Copywriter
Oeiras,11
Summary
Seasoned Digital Manager lends unique insight for building successful brands. Resourceful, tech-savvy approach honed over more than 10 years in the advertising industry. Background of success in digital projects creating insightful corporate and product campaigns, seizing opportunities for growth.
Overview
26
26
years of professional experience
3
3
Languages
Work History
OWNER & CREATIVE DIRECTOR
TINTA AMARELA
Oeiras
03.2015 - Current
- Heading a digital marketing boutique agency with focus on premium hospitality and exports for wineries
- Managing content creation for Sonae MC, Casa Relvas and Quinta do Piloto, creating, publishing and monitoring more than 2100 publications per year on social media
- Placing four brands on Top 5 of producers of Setúbal Peninsula, with growth of over 120,000% followers.
FOUNDER AND LEADER
WINE & SHINE CONSORTIUM
- Managed more than 50 projects for clients in wine industry as team leader with Myhre Design, Dodesign and Shortfuse.
SENIOR COPYWRITER
FLOAT HEALTH
10.2011 - 08.2012
- Developed digital marketing for healthcare industry in Portugal and Brazil
- Created Institutional & product campaigns, motivational videos for MSD, Astra Zeneca, Pfizer, Bayer, L'Oreal, Farmoz, Sanofi-Pasteur and Sonae.Com.
SENIOR COPYWRITER
AVANÇO MARKETING E PUBLICIDADE, LDA
Lisbon
03.2001 - 11.2010
- Headed copywriting, branding and advertising for agency clients, including:
- More than 50 wine brands for wine distributor Vinalda, editing its newsletter and launching important brands such as JP Ramos and Casa Ermelinda de Freitas
- Pioneered pharma industry communication for generics in Portugal with Merck Generics and Mylan Pharmaceuticals
- Worked for clients in Angola, Cape Verde and Sao Tome and Principe.
COPYWRITER
FREELANCER
Lisbon, 11
10.1997 - 03.2001
- Developed branding, corporate communication and direct marketing for wide range of industries with leading design agencies Novodesign/Brandia, Criatiza, 37 Design: clients include private and retail banks CGD, BCP and BES, insurance companies Fidelidade, Multicare, national train company CP Comboios de Portugal, mail services CTT, coffee brands Delta, Buondi and Sical and Nestle brands, ICEP, Novabase, Telecel, Yorn, Vista Alegre porcelain, ACP, Novis, Optimus, Setúbal Peninsula Wines, Quinta da Aveleda among others.
COPYWRITER
LEO BURNETT LISBON
- Copywriter for Kellogg's cereals "brand team", Fiat Auto, Longa Vida, Philip Morris, Sogrape.
TRAINEE
OGILVY & MATHER PORTUGAL
Education
Advanced Negotiation Skills -
NSBE - NOVA School of Business and Economics
Skills in Applied Management, Business Administration - undefined
NSBE - NOVA School of Business and Economics
Web Video & Sound Editing -
CENJOR Centro Protocolar De Formação Profissional Para Jornalistas
LisbonWeb Writing - undefined
CENJOR Centro Protocolar de Formação Profissional para Jornalistas
Human Insights Training Workshop - undefined
LEO BURNETT CHICAGO /LB EUROPE
Communications & Advertising Strategy Workshop - undefined
LEO BURNETT CHICAGO /LB EUROPE
Architect Degree (pre-Bologna) - Architecture
Faculdade De Arquitectura, Technical University of Lisbon
Skills
Search Engine Optimization
Project planning and development
Social Media
Corporate communication
Digital Marketing
Websites
City
CRUZ QUEBRADA-DAFUNDO
Zip
1495-747
Activities
- Author of a series of articles about wine marketing for Enovitis magazine
- Voluntary at Junta de Freguesia da Cruz Quebrada-Dafundo Civil Parish
- Active Wikipedia editor in Portuguese and English since 2008
- Participated in architecture and urban regeneration projects with architects António Machado Santos, Artur Rosa and Filipe Jorge Cruz Pinto
Software
Google Ads
FB/IG Ads
Video editing
PPT presentations
Timeline
OWNER & CREATIVE DIRECTOR
TINTA AMARELA
03.2015 - Current
SENIOR COPYWRITER
FLOAT HEALTH
10.2011 - 08.2012
SENIOR COPYWRITER
AVANÇO MARKETING E PUBLICIDADE, LDA
03.2001 - 11.2010
COPYWRITER
FREELANCER
10.1997 - 03.2001
FOUNDER AND LEADER
WINE & SHINE CONSORTIUM
COPYWRITER
LEO BURNETT LISBON
TRAINEE
OGILVY & MATHER PORTUGAL
Advanced Negotiation Skills -
NSBE - NOVA School of Business and Economics
Skills in Applied Management, Business Administration - undefined
NSBE - NOVA School of Business and Economics
Web Video & Sound Editing -
CENJOR Centro Protocolar De Formação Profissional Para Jornalistas
Web Writing - undefined
CENJOR Centro Protocolar de Formação Profissional para Jornalistas
Human Insights Training Workshop - undefined
LEO BURNETT CHICAGO /LB EUROPE
Communications & Advertising Strategy Workshop - undefined
LEO BURNETT CHICAGO /LB EUROPE
Architect Degree (pre-Bologna) - Architecture
Faculdade De Arquitectura, Technical University of Lisbon