Rui Pedro Rebelo Pereira
Lisbon,11
Summary
Dynamic EMEA Marketing Director with a proven track record at BITSIGHT, excelling in strategic B2B marketing and lead generation. Recognized for achieving over 150% of marketing growth goals, leveraging digital marketing expertise and team leadership to drive impactful campaigns and enhance brand visibility across diverse markets.
Overview
22
22
years of professional experience
Work History
EMEA Marketing Director
BITSIGHT
Lisbon, Lisbon
10.2020 - Current
- Create and communicate a marketing strategy that drives pipeline
- Maintain consistent touchpoints with the local sales and channel teams to communicate strategy and results.
- Ensure regional SDRs are aware and enabled on marketing programs.
- Maintain consistent communication with regional partners to identify and execute regional co-marketing activities, collaborate with global partner marketing product marketing teams to ensure partners are enabled
- Identify & execute effective Demand Generation, Channel & Customer activities, including, but not limited to, webinars, email marketing, content syndication, onsite events, and tradeshows that create pipeline and generate revenue
- Drive efective ABM programs focused on intent data personalization and Buyer Stage Progression
- Work closely with the channel sales and channel marketing teams to drive pipeline and sales goals.
- Engage with the global customer marketing team to understand what programs they are running and adopt as necessary to support regional retention, expansion and advocacy goals.
- Manage event strategy and coordinate the field marketing end-to-end execution across selected key countries in the region with measurable results.
- Manage, measure and maintain weekly and quarterly reporting on key tactics, budgets and ROI and share results with the VP of Growth
- Collaborate with the corporate marketing team to adopt and localize global brand campaigns and content in market.
- Provide feedback to the digital marketing team on SEO and paid strategy as necessary.
- Provide continuous feedback to global corporate, growth & product marketing teams, and develop messaging, programs, and offers to address the EMEA & APAC Region
- EMEA Marketing MVP Award
- Overachieved the EMEA Marketing growth goal for Marketing Qualified Opportunities generation (2021 and 2022)
- Developed and executed strategies to increase lead generation and conversion rates through email, content syndication, webinars, and other marketing campaigns.
- Optimized website content for improved search engine visibility and organic traffic growth.
- Implemented best practices around lead nurturing and scoring based on customer engagement levels.
- Identified new opportunities for growth through market research and analysis.
- Provided regular reporting on ROI metrics associated with each campaign initiative.
EMEA Marketing Field & Operations Manager
Fujitsu
05.2017 - 09.2020
- Create and implement the marketing processes for inbound marketing in the region
- Create reporting models for reporting ROI and track results (Salesforce dashboards)
- Create the overall strategy and marketing programs to be implemented by the field marketing teams in the region
- Create and roll-out the overall lead generation model including marketing automation, lead handover and takeover
- EMEA Marketing Hero 2019
Marketing Manager
GuestU
06.2015 - 01.2017
- Head of the Marketing Department of GuestU, with team coordination in Digital Marketing, PR, Lead Generation, Content Marketing, SEO and Marketing Events.
- Built Marketing Strategy for Marketing Automation & lead generation
- +500 Leads generated
- +100 News published in local and internation media
- Brand awareness increase
- Successfully launched a new mobile app (Clarice APP)
- Featured Clarice App in Fortune Magazine
- Mobile SaaS
Sales & Consultant Manager
Matchcode
11.2012 - 05.2015
- Office Management in Spain and Portugal and Marketing Consultant in Multinational Accounts (HP, MobileIron, SAP).
B2B & Retail Marketing Manager
LG Electronics
10.2010 - 11.2012
- Marketing Manager in the Business Units of Air Conditioning e Energy Solutions e Information Solutions (PC´s, Monitores, periféricos, Commercial Display).
- POS Campaigns with high sell-out results
- B2B Campaigns & Channel Partner Management with significant impact on Sales.
B2B Marketing Manager
SAP Portugal
06.2004 - 10.2010
- Marketing Manager for the SAP Strategic Solutions and Vertical Industries.
- Marketing Coordination in Spain and Portugal of the Large Enterprise Marketing.
- Lead generation over achievement in 2007, 2008 e 2009
- TOP TALENT evaluation in EMEA
- EMEA Champion award for the PCN Account Campaign
Product Manager
Impala Editores
Marketing Director
AJE-Soc Editorial
Education
Degree - Management
Universidade Internacional
Inbound Marketing Certification -
HUBSPOT
Marketing - Marketing for IT Companies
Escola Superior de Gestión Comercial Y Marketing (ESIC)
MadridSkills
- Team Leadership
- Strategic Marketing B2B
- Sales
- Generative AI and automation
- Strategic ABM
- B2B Events & Conferences
- Marketing Management & Product Management
- Digital Marketing (Marketing Automation, Adwords, Analytics)
- Inbound Marketing and Lead generation
- SEO & SEM
- Salesforce
- SAP CRM User experience
- B2B marketing
- Demand generation
- Campaign optimization
- Strategic planning
Languages
- English, Oral and Written excellent level
- Spanish, Oral and Written Good Level
Personal Information
Date of Birth: 07/31/75
Videos And News
- É a Vida Alvim, Entrevista É a Vida Alvim
- Curto Circuito, http://www.youtube.com/watch?v=YBQFZ1gVYTw&feature=plcp, http://www.youtube.com/watch?v=eJC2uMsLKNw, http://www.youtube.com/watch?v=vlTwuSOVZoQ
- News, http://www.muycomputerpro.com/2016/02/05/rui-rebelo-guestu-entrevista-apphotelera, http://tek.sapo.pt/mobile/ios/artigo/quem_precisa_de_uma_companheira_de_viagens_personalizada_pode_chamar_a_clarice-46988zla.html
Languages
Portuguese
First Language
English
Advanced
C1
Spanish
Advanced
C1
Timeline
EMEA Marketing Director
BITSIGHT
10.2020 - Current
EMEA Marketing Field & Operations Manager
Fujitsu
05.2017 - 09.2020
Marketing Manager
GuestU
06.2015 - 01.2017
Sales & Consultant Manager
Matchcode
11.2012 - 05.2015
B2B & Retail Marketing Manager
LG Electronics
10.2010 - 11.2012
B2B Marketing Manager
SAP Portugal
06.2004 - 10.2010
Product Manager
Impala Editores
Marketing Director
AJE-Soc Editorial
Degree - Management
Universidade Internacional
Inbound Marketing Certification -
HUBSPOT
Marketing - Marketing for IT Companies
Escola Superior de Gestión Comercial Y Marketing (ESIC)