RUI RIBEIRO
Lisboa
Summary
- Dynamic executive with 26 years of expertise in leading business transformation and growth across telecom, consulting, and infrastructure sectors. As a former General Manager at IP Telecom, managed a €20M+ P&L and drove EBITDA growth from 20% to 40% in five years. Successfully launched IPT Cloud, a nationwide IaaS platform, and implemented a high-speed fiber optic network, establishing a backbone for Portugal’s leading telecom providers.
- Currently, Principal and Head of Business & Technology Consulting at Auren, leading strategic initiatives across finance, telecom, insurance, and utilities, and overseeing P&L responsibilities. Previously, as Sales and Customer Service Director at Infraestruturas de Portugal, contributed to business development that grew electronic toll revenues from under €1M to over €6M, launched Easytoll, and led a digital transformation that improved customer satisfaction by 15% and reduced claims by 30%.
- A strategic thinker and goal-oriented leader with a PhD and MBA, combining deep industry knowledge with academic insight. Published author of Digital Transformation: Challenges, Thinking, and Delivery (Portuguese and Brazilian editions), and a contributor to industry publications, including MIT Technology Review Portugal. Known for aligning digital innovation with business strategy to achieve measurable results.
Overview
26
26
years of professional experience
1
1
Certification
Work History
HEAD OF BUSINESS & TECHNOLOGY CONSULTING
AUREN Portugal
09.2023 - Current
- Improved risk management processes which enhanced the organization''s ability to navigate through economic downturns or other challenges.
- Analyzed financial data to identify trends, inform decision-making processes, and optimize resource allocation for maximum profitability.
- Developed partnerships with key industry players that expanded our client base or increased our revenue streams.
- Conducted thorough market research to identify emerging trends in the industry that informed future business decisions.
- Launched new products or services that contributed significantly to the company''s bottom line while maintaining a strong competitive edge.
- Led cross-functional teams to achieve successful project completion within tight deadlines.
DIRECTOR OF POLITHECNIC MANAGEMENT SCHOOL
ESCAD - IPLuso - Instituto Politécnico Da Lusofoni
07.2019 - Current
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Strategy and Operational Management
- Coordination of the several polytechnic MsC and graduation courses
EXECUTIVE DIRECTOR AND FOUNDER
LISS - Lusofona Executive School
12.2008 - Current
- Management and coordination of the MBA and Executive Programs delivered by the school
- Professor of modules: Enterprise Strategy, Information Systems Strategy, Digital Transformation, Business and IT Alignment
Professor of IT, Digital & Management
Universidade Lusófona
03.2007 - Current
- Enhanced student understanding by designing interactive and engaging lectures.
- Demonstrated strong interpersonal and communication skills, resulting in clear subject matter discussion with students.
- Created dynamic learning environment that valued instructor and student interaction.
- Encouraged class discussions by building discussions into lessons, actively soliciting input, asking open-ended questions and using techniques to track student participation.
- Professor of several modules: Cloud Computing, Logistics and Operation Management, Enterprise Strategy, Decision Support Systems, Datamining, Enterprise Mobile Systems, Databases, among others.
GENERAL MANAGER AND BOARD MEMBER
IP Telecom
06.2015 - 08.2023
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Oversaw successful launch of new product lines, coordinating between departments to ensure unified approach and timely delivery.
- Boosted employee retention by developing comprehensive benefits package and fostering positive work environment.
- Improved operational efficiency by streamlining workflow processes and adopting cutting-edge technology.
SALES AND CUSTOMER SERVICES DIRECTOR
Infraestruturas De Portugal S.A.
10.2013 - 06.2017
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Digital transformation strategy of Customer services, lowering by 30% the claims of the company and improving customer satisfaction by +15%
INFORMATION SYSTEMS DIRECTOR
Estradas De Portugal S.A.
01.2009 - 10.2013
- Managed cross-functional teams to successfully complete complex IT projects on time and within budget.
- Established training programs to increase staff competency levels in critical systems, improving overall productivity levels within the organization.
- Spearheaded technology integration initiatives, enhancing overall system capabilities.
- Developed comprehensive disaster recovery plans to ensure business continuity in the event of unforeseen circumstances.
- Information Systems Strategic Plan 2009-2012 definition and delivery: achievement of 92% of the several strategic projects in those four years
- Digital Transformation projects public reference cases: ESRI GIS 2010, Outsystems Agility Award (2011), IDC CIO Award (2012).
Professional Services Manager
Sybase
08.1998 - 12.2008
- Managed personnel resources through continuous review of in-progress and projected workloads based on sales forecasting.
- Continuously monitored industry trends for competitive insights that informed strategy adjustments leading to improved positioning in the marketplace.
- Collaborated with sales and marketing teams to promote professional services.
- Optimized internal processes by identifying bottlenecks and developing corrective action plans with measurable results.
- Supervised professional service team in respect to milestones, activities and goals.
- Increased revenue with targeted business development initiatives and strategic partnerships.
- Keynote speaker at several events: eBusiness, Datawarehouse, and Mobile Solutions, among others
Education
Executive Program - Organizational Ambidexterity
Ecossistema Inova
São Paulo, Brazil10-2024
Executive Program - Digital Transformation
Imperial College Business School
London11-2020
Executive Program - Digital Strategies For Business
Columbia Business School
New York06-2020
Executive Program - Geopolitical Scenarios, Macroeconomy And Mobility
ISCTE - IUL
Lisbon, Portugal06-2019
Executive Program - Leadership And Strategy
Nova School of Business And Economics
Carcavelos, Portugal12-2018
Ph.D. - Business Administration And Management
ISCTE - IUL
Lisbon, Portugal05-2012
MBA - Business Management And EBusiness
Portuguese Catholic University
Lisbon, Portugal07-2003
Bachelor of Science - Computer Science
Instituto Superior Técnico
Lisbon, Portugal06-1999
Skills
-
Key Skills:
Additional Skills:
- Interpersonal and Communication Skills: Strong communicator and leader, essential for board-level and teaching roles
- Academia and Research: Background in teaching and research, with contributions to digital transformation publications and academic work
- Innovation and Change Management: Experienced in driving innovation through structured strategic plans and securing funding for advanced projects
Certification
- CISO for SME
By EU Academy (2024)
- Headless at Shopify for Business Consultants Certification
By Shopify (2024)
- Marketing and Sales Software
By HubSpot (2024)
- DORA Certified Compliance Specialist
By ICTTF (2024)
- SCRUM Master (2023)
by Scrum.org
- GDPR EU Data Protection Office (2018)
by BehaviourGroup
- ITIL Foundation (2018)
by Axelos
Languages
Portuguese
Native language
English
Advanced
C1
Spanish
Advanced
C1
French
Elementary
A2
Interests
Family
Travel
Running
Read
Teach
Timeline
HEAD OF BUSINESS & TECHNOLOGY CONSULTING
AUREN Portugal
09.2023 - Current
DIRECTOR OF POLITHECNIC MANAGEMENT SCHOOL
ESCAD - IPLuso - Instituto Politécnico Da Lusofoni
07.2019 - Current
GENERAL MANAGER AND BOARD MEMBER
IP Telecom
06.2015 - 08.2023
SALES AND CUSTOMER SERVICES DIRECTOR
Infraestruturas De Portugal S.A.
10.2013 - 06.2017
INFORMATION SYSTEMS DIRECTOR
Estradas De Portugal S.A.
01.2009 - 10.2013
EXECUTIVE DIRECTOR AND FOUNDER
LISS - Lusofona Executive School
12.2008 - Current
Professor of IT, Digital & Management
Universidade Lusófona
03.2007 - Current
Professional Services Manager
Sybase
08.1998 - 12.2008
Executive Program - Organizational Ambidexterity
Ecossistema Inova
Executive Program - Digital Transformation
Imperial College Business School
Executive Program - Digital Strategies For Business
Columbia Business School
Executive Program - Geopolitical Scenarios, Macroeconomy And Mobility
ISCTE - IUL
Executive Program - Leadership And Strategy
Nova School of Business And Economics
Ph.D. - Business Administration And Management
ISCTE - IUL
MBA - Business Management And EBusiness
Portuguese Catholic University
Bachelor of Science - Computer Science
Instituto Superior Técnico
Authorship and Thought Leadership
An accomplished author, I published the book Digital Transformation: Challenges, Thinking, and Delivery, available in both Portuguese and Brazilian editions. As a thought leader in digital transformation and business strategy, I contribute regularly to prominent publications, including Observador, SOL, and Link to Leaders, sharing insights on digital trends, strategy alignment, and technological innovation.
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