Sports
Sérgio Lopes
Freelancer Journalist
Corroios,15
Summary
I am a dynamic content creator with a proven track record at different online poker and gambling companies, including PokerStars, particularly in the Poker Education department, enhancing brand visibility and community engagement through innovative strategies and compelling content. Expert in project management and creative writing, I excel in deadline-driven environments, significantly boosting website traffic and user satisfaction. Skilled in effective writing and time management, my work drives tangible results. I’m passionate about Sports, Poker and quality lifestyle.
Overview
20
20
years of professional experience
4
4
years of post-secondary education
4
4
Languages
Work History
SEO Content Writer
TrafficOnNet
03.2022 - Current
- Improved organic search results by employing white-hat SEO techniques and best practices.
- Created compelling meta descriptions and title tags to increase click-through rates from search engines.
- Boosted website traffic by implementing SEO strategies and creating engaging content.
- Collaborated with marketing teams to develop cohesive, data-driven content strategies that aligned with business objectives.
- Enhanced brand visibility with the development of high-quality, targeted content.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
Localization Specialist
SkillOnNet
03.2022 - Current
- Gained valuable experience translating a wide range of content types including marketing materials, legal documents, technical manuals, and website copy.
- Leveraged advanced knowledge of grammar, syntax, and idiomatic expressions to provide accurate translations for clients.
- Enhanced personal productivity by setting daily goals and efficiently allocating time for translating tasks.
- Received positive feedback from supervisors for attention to detail, adherence to guidelines, and commitment to excellence in translation work.
- Translated documents from English to Portuguese.
- Reviewed final work to spot and correct errors in punctuation, grammar, and translation.
Sports Journalist
Record and Lusa
03.2005 - Current
- Delivered authoritative sports coverage with careful attention to game facts, stats and predictions.
- Edited more than 10 pieces per week, carefully checking content wording and facts.
- Covered numerous events personally, traveling to games across Portugal and abroad to offer expert coverage.
- Cultivated a diverse range of sources within the sports community to stay informed about breaking news stories.
- Developed strong relationships with athletes and coaches for exclusive interviews and insider information.
- Collaborated with editors to refine articles, ensuring clarity and adherence to style guidelines.
- Conducted thorough fact-checking to ensure accuracy in all published materials, maintaining credibility among readership base.
- Consistently met tight deadlines while maintaining high-quality writing standards, ensuring the timely delivery of content to readers.
- Adapted writing style seamlessly according to different formats, from long-form investigative pieces to concise game recaps.
- Researched and gathered information to develop accurate and credible stories.
- Wrote, edited and produced stories for Internet and digital channels.
- Collaborated with editors and other journalists to create compelling content.
- Cultivated strong relationships with sources and other contacts to support leads and story development.
- Wrote and published articles for leading newspapers and magazines, mainly top Portuguese sports newspaper "Record" and Portuguese national news agency "LUSA".
Technical Project Manager
PokerStars
11.2015 - 12.2019
- Facilitated strong team collaboration through effective meeting management, open communication channels, and timely resolution of conflicts or issues.
- Collaborated closely with cross-functional teams to ensure seamless communication and information sharing throughout project lifecycles.
- Demonstrated strong leadership skills by effectively managing diverse teams and maintaining high levels of motivation, even during challenging periods of significant change or tight deadlines.
- Communicated project plans and progress to key stakeholders and project contributors.
- Collaborated with business users, technical teams, database administrators and testing teams during kickoff meetings, joint application designing, and planning sessions to validate requirements.
- Partnered with project team members to identify and quickly address problems.
- Reduced project costs with diligent budget management and resource allocation strategies, enabling the completion of projects under budget.
- Remotely Managed developers teams in online environment, realizing success through exceptional leadership skills.
- Developed project plans and managed project scope using methodologies to guide projects from conceptualization to implementation and maintenance.
- Built strong relationships with stakeholders through effective communication and collaboration.
- Coordinated with external vendors to deliver IT project components.
Blogger
PokerStars
08.2009 - 12.2019
- Posted regularly on blog and other social media outlets to increase retention, acquisition rates and levels of engagement with blog.
- Proofread edited, and revised content as needed to maintain accuracy and high quality standards.
- Published regular pieces on online and live poker to blog.
- Increased readership by creating engaging and informative blog posts.
- Utilized content management systems, ensuring smooth website maintenance and publishing processes.
- Established brand authority by contributing expert commentary on relevant news stories or industry developments in the blog niche.
- Created content for websites and online publications.
Online Community Manager
PokerStars
01.2013 - 11.2015
- Ensured community guidelines were enforced, maintaining a positive environment for all users of Portuguese PokerStars School.
- Established partnerships with industry influencers to increase brand visibility and credibility.
- Analyzed community metrics to identify trends, opportunities, and challenges for continuous growth.
- Trained new team members on best practices for effective online community management.
- Managed and moderated forums for improved user experience and satisfaction.
- Handled customer inquiries promptly, providing exceptional support while representing the brand professionally.
- Monitored competitor activity within similar communities to stay informed about industry trends and potential collaboration opportunities.
- Improved overall sentiment in the online community by addressing issues proactively or escalating when necessary.
- Collaborated with marketing teams to develop targeted advertising campaigns that drove website traffic and conversions.
- Promoted company events and product releases through engaging social media posts and announcements.
- Increased online community engagement by implementing creative social media campaigns and strategies.
- Managed budgeting processes related to paid promotions or sponsorships for maximum ROI on marketing investments.
- Organized virtual events such as Q&A sessions or live streams to foster strong connections between users and the brand.
- Produced reports about community activities to keep owners, directors and property managers informed.
- Planned and executed promotional activities to drive community engagement and increase occupancy numbers.
- Addressed and resolved tenant complaints and inquiries, maintaining high satisfaction.
- Streamlined operations by communicating efficiently with clients, keeping meticulous records, budget management, and internal collaboration.
- Worked with maintenance staff to complete timely repairs and enhancements.
- Monitored community activities and maintained compliance with relevant laws, regulations and codes.
- Coordinated with design and media teams to develop high-quality creative assets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Optimized email campaigns to increase open and click-through rates.
- Wrote and distributed press releases to increase brand visibility.
Education
Master's Degree - Media Studies
Universidade Católica Portuguesa
Lisbon, Portugal 09.2001 - 06.2005
Skills
Effective writing
Creative writing
Press release writing
Deadline management
News writing
Project management
News writing skills
Internal communication
Writing, editing, and proofreading
Time management abilities
Media relations
Interests
Poker
Travelling
Gastronomy
Timeline
SEO Content Writer
TrafficOnNet
03.2022 - Current
Localization Specialist
SkillOnNet
03.2022 - Current
Technical Project Manager
PokerStars
11.2015 - 12.2019
Online Community Manager
PokerStars
01.2013 - 11.2015
Blogger
PokerStars
08.2009 - 12.2019
Sports Journalist
Record and Lusa
03.2005 - Current
Master's Degree - Media Studies
Universidade Católica Portuguesa
09.2001 - 06.2005
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