Shelzia Martins

• Built and maintained relationships with VIP clients through personalised clienteling, post-purchase follow-ups and exclusive
event invitations, contributing to customer loyalty and repeat business.
• Consistently exceeded sales and CRM targets, achieving a UPT of 2.0 against a target of 1.6 and maintaining CRM
registration rates of 80% versus a 60% benchmark.
• Supported CRM growth initiatives through Salesforce, ensuring accurate customer data management while strengthening
customer engagement and retention.
• Analysed customer feedback and engagement trends, supporting KPI reporting, promotional activities and initiatives aimed at
enhancing the overall customer experience.

• • Created and scheduled content for Instagram, TikTok and LinkedIn, ensuring alignment with client branding, communication
  objectives and target audiences.
  • Assisted in content planning and social media strategy development, helping to strengthen brand visibility, audience
  engagement and online communication.
  • Monitored content performance and engagement metrics while contributing ideas during creative brainstorming sessions for
  campaigns and digital content.

• Provided comprehensive administrative support to ensure smooth corporate office operations.
• Managed executive calendars, coordinated meetings, and ensured all logistics were organized.
• Assisted with travel arrangements and maintained accurate records adhering to GDPR standards.
• Communicated effectively with internal stakeholders and external visitors to enhance professional relationships.

• Coordinated interviews and managed candidate scheduling to optimise hiring process.
• Managed high-volume communication with candidates and consultants to foster candidate engagement.
• Delivered administrative support in fast-paced recruitment environment to facilitate efficient operations.
• Maintained organized documentation and ensured compliance with company policies.