Sofia Ferreira

As a Consultant with a deep understanding of the eCommerce landscape and with the knowledge and experience to help businesses succeed in the digital marketplace, I provided expert advice, guidance, and strategic support to businesses looking to establish, improve, or optimize their online presence.

In my work, I apply the principles and methodologies of design thinking to help businesses and organizations solve complex problems:

• Guiding each phase of the process: empathy - ideation - prototyping - testing
• Implementing a user-centered approach throughout the problem-solving process
• Genuinely understanding the perspectives and emotions of stakeholders and users involved in the project
• Facilitating brainstorming sessions to encourage creative solutions
• Fostering collaboration and managing group dynamics
• Conducting Human-centric research

Among other methods.

Teaching

• eCommerce, Digital Business and Digital Marketing
• Digital Transformation;
• Human-Centered Design
• Design Thinking
• Digital Strategy
• Digital Project Management

Method

• Used variety of teaching methods to successfully help wide range of students
• Led tutoring workshops for groups of students with related tutoring needs
• Created personalized content and lesson plans to meet needs of diverse learners

Clients: Ageas Group, Sonae, DIA

Reporting to: Administration

Accountable for planning and managing:

• eCommerce and Digital Global Strategy
• Business Development (Strategic Partnerships and B2B);
• Business Unit P&L
• Digital Projects and Delivery
• Product Marketing Management
• Digital Business Operations and Logistics
• Business Analysis and Reporting
• SEM, SEO and Content Management

Work closely with:

• Logistics, Development and operations teams

Managing a team of 3

Achievements:

• In the 1st year, we increased online sales by 17%. In the remaining
• years we increased by an average of 10,6%
• Increased the product portfolio on the website
• I optimized SEO, which was reflected in better organic positioning in search engines

• Career Break - I've decided to leave my job and take a career break to focus on my personal development, to study and to review my career path and my career plan
• Meanwhile, I was also on maternity leave.

Reporting to: CEO

In charge of:

• Global channel management (P & L and Budget)
• Definition of the strategy and the operationalization of the global eCommerce policy
• Digital Marketing Management
• Customer Service (Customer Support and eMail Marketing);
• Content management;
• - eCommerce logistics;
• Omnichannel strategy and roadmap
• Strategy definition and roadmap of Claus Porto products launch
• Project Management
• Reporting and business analysis
• 3rd party platforms management

Work closely with the Marketing, Product Development, Logistics, Own Retail Store Teams, and external suppliers

Managing a team of 3

Achievements

• Launch Claus Porto products on Net-a-Porter and Mr Porter Websites
• Digital Ads Campaigns launch in Europe and US, with successful results
• Online sales growth rate: 21,5%

Reporting to: CEO

In charge of:

• Strategic definition of the Marketing Automation Action Plans
• Retail Projects Management
• Monitoring the roapmap of the Retail Action Plans
• Strategic coordination of the Accounts (Retail accounts)

Work closely with the internal Commercial, Creative and Development Teams and with the Clients eCommerce Director

Clients: Parfois, La Redoute, KIA, Worten

Reporting to: eCommerce Director

In charge of :

• Search Engine Optimization (SEO)
• Search Engine Advertising (SEA) in Portugal and International Markets (France, Germany, UK and Spain)
• Digital Marketing Budget Management
• Test, analyze, evaluate, update and optimize the site
• Analysis of the performance of the site and campaigns (website and SEA), through Web platforms
• SEM, SEO and Content Management
• Digital Marketing analysis and reporting

Work closely with the internal Marketing, Creative and Development Teams

Achievements

• Digital campaign growth rate: 7,9% (Portugal, France, Germany, UK and Spain)

Reporting to: CEO

In charge of:

• Global channel management (P & L and Budget)
• Definition of the strategy and the operationalization of the global eCommerce policy
• Customer Service (Customer Support and eMail Marketing)
• Loyalty Program
• SEM, SEO and Content Management
• eCommerce logistics
• Project Management
• Reporting and business analysis

Work closely with:

• Marketing, Events, Logistics, Own Retail Store Teams and external suppliers

Managing a team of 7

Achievements:

• Launch of the Online Store, with a Growth Rate of 24%
• Launch of the Loyalty Program, including strategic partnerships and crossed benefits

Reporting to: Communication Director

In charge of:

• Digital Projects Management
• Market Data Analysis
• Manage the communication department's €500k budget
• Oversaw social media presence and aligned posts to include branding and trending ideas
• Collaborated with other departments to develop integrated branding and digital strategies.
• Development and implementation of successful digital campaigns.
• Identify metrics to measure and evaluate the effectiveness of digital campaigns
• SEM, SEO and Content Management

Work closely with:

• Marketing, Events, Logistics and Commercial Teams and external suppliers

Achievements

Successful campaigns:

• Continente Online Birthday - Website, Brand Activation (online and offline), growth marketing
• Holyday's delivery - Website, Brand Activation (online and offline), growth marketing
• Click & Collect - Landing page, online advertising, Brand Activation (online and offline), growth marketing

Reporting to: Head of Digital Projects

In charge of:

• Digital Marketing Campaigns
• Content Management
• Social Media Marketing
• SEO (search optimization)
• Web Analytics
• Digital Project Management

Work closely with:

• Development and Design teams

Clients: Salsa Jeans, Leroy Merlin, Bluebird

• Reporting directly to the Marketing and Commercial Manager, I was in charge of:

- Advising the Marketing and Commercial Department

- Manage the media and suppliers relations

- Content management