Sofia Jardim Temes De Oliveira

• Developed and implemented activities to improve clients' quality of life.
• Implemented innovative event themes and designs to create memorable experiences for attendees.
• Streamlined event planning processes by implementing efficient project management strategies.
• Developed and maintained strong relationships with media professionals, securing valuable coverage for the company.
• Secured top-tier media placements through targeted pitching efforts and relationship-building strategies.
• Managed budgets effectively for PR campaigns and events, optimizing resources for maximum impact on target audiences.
• Wrote engaging and successful press releases to control information and public opinion.
• Researched latest market trends and analyzed data to develop public relations strategies and tactics.
• Collaborated with other departments to develop integrated branding and public relations strategies.

Responsible for planning, coordinating, execution and reporting the variety of events f the Sublime Hotels Group (Comporta, Beach club & Lisboa)

Examples:

Event opening of Sublime Lisboa; Annual party for Sublime Comporta; Workshops with chefs and sommeliers

• Coordinated large-scale conferences for industry professionals, resulting in increased networking opportunities.

• Responsible for the PR and Communication department of both Tempus Internacional and Tempus Distribuição (Boutique dos Relógios), reporting to the General Manager and Top Management
• Responsible for managing the local PR strategy of all the Group brands and for the Boutique dos Relógios
• Coordination and execution of major international events in Portugal
• Ex
• CK International Press Events, Omega opening boutique and Blancpain Client Meetings
• Design and manage more than 30 local events per year for all the Group brands, including product launches for both clients and media, brand activations and stores openings events
• Coordinate international sponsored events In Portugal
• Ex
• RedBull Air Race, Moto GP, WRC, Superbike, Volvo Ocean Race, Longines Global Champions Tour and Estoril Open
• Responsible for managing the Group contact network and in daily contact with the Top Clients, media, journalists, TV, VIPs, opinion leaders, bloggers and product placers
• Manage all the Top clients, journalists, VIPs, bloggers and influencers’ travel to international events such as Longines (Ascot, Roland Garros and Longines Champions Tour) and Omega (International Launch of new products, and introduction of the Ambassadors such as Nicole Kidman, George Clooney, Cindy Crawford and her family)
• Develop all the Group partnerships with other brands and companies

• Responsible for marketing and communication activities of the Properties - Favorita and Herdade dos Salgados – Hotels and Health Clubs, reporting to Top Management and with two direct reports
• Managed and controlled the marketing budget
• Negotiated, developed and implemented all the communication activities
• Responsible for the company website and CRM
• Developed partnerships with other brands and companies

• Production, coordination and promotion of Sapo Sound Bits, an event for 20.000 attendees in a 10.000m2 space
• Strengthened client relationships by consistently delivering high-quality events that exceeded expectations.

• Reported to the Marketing Director and with three direct reports
• Defined and managed the Business Plan and Annual Budget
• Managed the Social Events
• Ex
• Globos de Ouro
• In charge of weekly sales analysis and competition benchmark
• Monthly analysis of the magazine sales figures

• Developed and managed the loyalty program for subscribers (around 110 K)
• Developed and maintained a plan to attract and retain subscribers
• Managed the customer service department
• Monthly analysis of the sales figures

• Responsible for the Marketing and PR department, reporting to the General Manager
• In charge of the image and all the promotional activities
• Responsible for the sales staff training
• Monthly analysis of the sales figures and competitors
• Responsible for managing the stand events
• Ex
• Mercedes A-Class launch