Sonjoy Chandra Deb

With over 4 years of experience in programmatic advertising and digital marketing, I am a Programmatic Ad Ops Manager at This Play Media, where I direct advertising operational efforts to support digital ad sales in the EU and globally. I have a Bachelor's Degree in Computer Software and Media Applications, which equips me with the technical and analytical skills to manage complex and dynamic campaigns across various digital platforms. My core competencies include programmatic advertising, campaign management, troubleshooting, digital marketing, performance analysis, and customer relationship management. I support campaign setup and monitoring in DSPs, such as Google DV360, both standard and rich media, and troubleshoot issues on all pre-production and live campaigns. I also deliver insights into the implications of campaign constraints, such as ramp-up time, scale, and creative performance. Additionally, I identify trends and insights, allocate marketing investments, plan and direct marketing campaigns, and optimize content for the website and social media platforms. My mission is to drive digital ad sales growth and customer satisfaction by leveraging my programmatic expertise and industry knowledge. Seasoned Operations Manager and talented leader with four years of experience applying exceptional planning and problem-solving abilities toward enhancing business plans and day-to-day activities. Results-driven and resilient in developing teams while improving processes and increasing productivity. Bringing a solid understanding of industry trends, excellent communication skills, and talent for spotting areas in need of improvement and implementing changes with a strategic approach.