Stephanie Hoppe

As a GLG Network Member, w 15+ years of experience in technology, sales and marketing, Stephanie advises clients on attractive potential investment/acquisition targets in fin, ad and mar tech. Often with a focus on social innovation, digital transformation, creator marketing and Web3. Provides data-driven insights on USPs and competitive market positioning, commercials and gap analysis, enabling clients to make optimal investment decisions.

Founded marketing and sales strategy consulting firm Incision to solve challenges including maximising revenue streams, strategic sales coaching, in-housing, digital/social media marketing, brand narrative, competitive positioning and successful customer journey design.

• Created Sprout Social's DACH sales & customer acquisition strategy, resulting in Sprout becoming one of the top 5 mar- tech providers across the region.
• Closed 69% of a multi-million US$ revenue shortfall at Takumi over a 7 months period by transforming sales department from being heavily inbound-driven to adding new sales channels including active, cold sales and outbounding; drove up closing rate from 19% to 38%; tripled value of L’Oréal with the creation of global KOL programme.
• Created effective influencer and affiliate marketing programmes for Lava Cheese, Shiseido and Samsung Scandinavia.

Created and executed GMT EMEA for NASDAQ company IZEA to a, tripling revenue and doubling conversion rate. Won enterprise clients and designed proven influencer and affiliate marketing programs with these clients including Harrods, BMW, Lava Cheese and Samsung. Led international sales and marketing team across UK, France, Holland and Germany. Doubled revenue over the course of 12 months.

Established SaaS tech platform Captiv8’s footprint in EMEA. Prior to my joining, Captiv8 was a US-focused business without a European/UK presence.

• Forged a watershed, strategic partnership with WPP/Group M by selling Captiv8's platform into 22 country locations of the agency in a multi-year, multi-million US$ deal. Training the team on how to build and execute successful influencer marketing programmes to drive growth.
• Won 11% of total European social media and influencer marketing spent.
• Delivered Swiss beauty giant Galderma's KOL marketing strategy after winning them as new client.
• Created Cetaphil's global client acquisition strategy, driving up brand awareness by 28%. Consolidated the brand’s 25+ country output into one cohesive 'global' social approach, run from New York.
• Created and executed affiliate marketing programmes for Captiv8's clients including creation of GTM strategy; adapted US roadmap and product offering to needs of UK and European clients.

Swedish creator marketing agency Relatable had a small office in London and wanted to grow in in the UK and Europe.

• Refocused Relatable’s business on enterprise clients including Google, Samsung, Disney, Netflix and Unilever. Increasing revenue by +30% in year 1.
• Won 8% of BMW’s global influencer marketing budget, resulting in Relatable’s sale to Bambuser Live Shopping and exit.
• Reduced number of clients from 350 to 50, increasing contract sizes.
• Redesigned customer journey, including hand over process from sales to client success ensuring optimal resourcing and prioritisation.
• Slashed operating costs by 25% over a 2-year period
  Recruited a talented sales and marketing team and player-coached its members to outperform KPIs by 20%.

Commercial leader who played key role in refocusing ICAP’s brokerage business into becoming a leading international fin-tech incubator.

• Grew enterprise client revenue aggressively, increasing the group's buy-side portfolio from £3 million to £18+ million over a 6 year period.
• Led 2 fin-tech start ups in the group's portfolio to exit, Triana and Enso, by recruiting & leading high performing sales teams across LND, HK, NYC and SF to outperform individual/group targets.
• Slashed operating costs of 2 group companies by 27% and 18% respectively; created global GTM strategies and client acquisition roadmaps of 3 portfolio companies.