Telma Serra
Cork,Ireland
Summary
Dedicated Senior Manager with 18+ years of international experience driving high-performing teams and delivering measurable results in data analytics, business process optimisation, and stakeholder management across EMEA, LATAM, and the US. Expert in regulatory compliance and cross-functional project leadership, with a proven record of boosting efficiency and fostering collaboration. Recognised for people-centric leadership, strategic vision, and commitment to transparent, ethical business practices.
Overview
21
21
years of professional experience
4031
4031
years of post-secondary education
Work history
Global Transparency Senior Group Manager / Project Lead – Process Optimisation
Eli Lilly and Company
04.2025 - 01.2026
- Led global process optimisation for the Transparency team.
- Directed cross-functional teams to analyse, redesign, and implement business processes, increasing efficiency by 75% and ensuring 100% compliance with regulatory standards.
- Facilitated stakeholder engagement across EMEA, LATAM, and US to identify challenges and deliver sustainable solutions.
- Oversaw project timelines, resource allocation, and change management, achieving full adoption of new processes within six months.
- Monitored KPIs and regularly presented progress reports to senior leadership, highlighting successful outcomes.
- Led change management initiatives, providing clear communication and training to support seamless transitions and sustained improvements.
Global Transparency Senior Group Manager
Eli Lilly and Company
04.2021 - 04.2025
- Led and developed a team of 12, providing personalised coaching and support to exceed departmental targets.
- Drove cross-regional collaboration and managed relationships with senior stakeholders, transparency managers, and clinical departments across EMEA, LATAM, and US.
- Oversaw multiple outsourced providers and CROs, resulting in a 20% improvement in data quality and process efficiency.
- Implemented and monitored internal controls, process improvements, and compliance initiatives, reducing reporting errors by 25%.
- Championed system implementation and process change projects, collaborating with Sales, Marketing, Legal, and Compliance teams.
- Served as Chairperson for GBS Lilly's Corporate Social Responsibility Committee; awarded Continuous Improvement Champion for significant contributions.
Global Transparency, Data Senior Analyst
Eli Lilly and Company
02.2018 - 04.2021
- Managed and analysed large-scale datasets from over 60 global sources, delivering actionable insights that informed executive decision-making.
- Developed business requirements for system development to align with federal compliance standards.
- Supported internal audits, compliance reviews, and operational controls, contributing to a 15% reduction in audit findings.
- Led operational team meetings, effectively managed deadlines, and ensured documentation accuracy.
- Lead US Open Payments Reporting, ensuring timely and accurate submission of clinical and non-clinical transfers of value.
Customer Meeting Services Business Analyst
Eli Lilly and Company
02.2017 - 01.2018
- Optimised regional processes, reducing errors and operational costs by 10% and enhancing customer experience.
- Produced custom management reports using Salesforce, SAP, Excel, and Tableau.
- Supported audit and compliance activities and facilitated team building and training initiatives.
Direction Secretary & Marketing Manager
LT Spine Center, Coimbra
Coimbra
10.2015 - 07.2016
- Managed executive agendas, organised events, and coordinated travel arrangements.
- Oversaw patient-clinician interactions, streamlining surgery queue management.
International Sales Account
CISION Portugal, S.A., Coimbra
Coimbra
02.2015 - 09.2015
- Drove international sales growth, increasing new client acquisitions through targeted presentations and product demonstrations.
- Managed tender submissions to EU institutions, resulting in successful contract awards.
Team Leader
CISION Portugal, S.A., Coimbra
Coimbra
03.2010 - 01.2015
- Managed global content teams and supplier relationships, expanding the international business network by 20%.
- Advised clients, delivered technical knowledge, and implemented best practices to enhance team performance.
Operations Manager
SADIF - Investment Analytics, Mira
Mira
02.2008 - 03.2009
- Built and managed new teams, led data analysis for investment decisions, and streamlined financial operations.
- Engaged with venture capital investors and developed business plans for entrepreneurship projects.
Production & Operations Department Manager
Marques Mendes & Associados
03.2005 - 01.2008
- Engaged with venture capital investors and developed business plans for entrepreneurship projects.
- Managed financial databases and created Excel algorithms for data analysis and investment support.
Education
Certificate of Higher Education - Leadership Principles
Harvard Business School Online
USDiploma of Higher Education - Practitioner Diploma in Coaching with Neuroscience
Positive Success Group
IrelandCertificate of Higher Education - Project Management Techniques
Cork Institute of Technology
IrelandPostgraduate Diploma - Human Resource Management
University of Coimbra
Coimbra, PortugalSpanish General and Business
University of Coimbra
Coimbra, PortugalMaster's Degree - Management
University of Coimbra
Coimbra, PortugalExchange Programme - Management
USP – University of São Paulo
São Paulo, BrazilSkills
- Leadership & Team Development
- Cross-Functional Project Leadership
- Change Management
- Business Process Optimisation
- Continuous Improvement
- Data Analytics & Reporting
- Requirements Engineering
- Regulatory Compliance (US Open Payments)
- Audit & Risk Management
- Stakeholder Engagement
- Supplier/Vendor Management
- Training & Coaching
- Tools: Excel, Tableau, Salesforce, SAP, Concur, JIRA, and Confluence
Languages
Portuguese: Native
English: C2 (Mastery/Proficient, CEFR)
Spanish: B2 (Upper Intermediate, CEFR)
Timeline
Global Transparency Senior Group Manager / Project Lead – Process Optimisation
Eli Lilly and Company
04.2025 - 01.2026
Global Transparency Senior Group Manager
Eli Lilly and Company
04.2021 - 04.2025
Global Transparency, Data Senior Analyst
Eli Lilly and Company
02.2018 - 04.2021
Customer Meeting Services Business Analyst
Eli Lilly and Company
02.2017 - 01.2018
Direction Secretary & Marketing Manager
LT Spine Center, Coimbra
10.2015 - 07.2016
International Sales Account
CISION Portugal, S.A., Coimbra
02.2015 - 09.2015
Team Leader
CISION Portugal, S.A., Coimbra
03.2010 - 01.2015
Operations Manager
SADIF - Investment Analytics, Mira
02.2008 - 03.2009
Production & Operations Department Manager
Marques Mendes & Associados
03.2005 - 01.2008
Diploma of Higher Education - Practitioner Diploma in Coaching with Neuroscience
Positive Success Group
Certificate of Higher Education - Project Management Techniques
Cork Institute of Technology
Postgraduate Diploma - Human Resource Management
University of Coimbra
Master's Degree - Management
University of Coimbra
Exchange Programme - Management
USP – University of São Paulo
Certificate of Higher Education - Leadership Principles
Harvard Business School Online
Spanish General and Business
University of Coimbra