TELMO PEREIRA DA SILVA
Porto
Summary
Dynamic marketing leader with a background in computer science and an MBA in Marketing. Excel at driving results and making things happen. Successfully managed teams and led people on a major customer care telco project in Brazil. Proven track record of improving store performance for MEO. Strengths lie in technology, innovation, lead generation, stakeholder engagement, and creating effective strategies. Strong focus on goals, processes, and people. Demonstrated entrepreneurial spirit by funding a 1M€ start-up and building 10 successful ventures. Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans, and utilizing market research to identify customer needs. Consistently increased brand visibility and market share. Possess excellent communication and customer service skills. Communication profile is ENTJ-A and DC/DI (work/home).
Overview
23
23
years of professional experience
Work History
Marketing Director
Amplitude Net
05.2021 - Current
- Led the marketing department with a focus on driving lead generation:
- Implemented lead generation campaigns, increasing qualified leads
- Drove a 50% increase in lead acquisition through optimized PPC campaigns
- Reduced cost per conversion by 60%, contributing to ROI growth
- Delivered weekly high-value content, optimized SEO, enhanced CRO, and increased LinkedIn followers by 25%
Founder, CEO
Capital Total
06.2012 - 12.2020
- Led the overall management and strategic direction of the company:
- Achieved an additional $127K in revenue through strategic sales
- Led the company's overall strategy, launching key projects, executing marketing campaigns, and sales managing sales funnel
- Oversaw financial management and contracts, ensuring business compliance, while also recruiting and onboarding new employees
Founder, CMO, CIO
Shortcut
06.2001 - 05.2012
- Managed the company, including Marketing and Innovation departments
- Led and coordinated the outsourcing of 40 team members to ensure the successful delivery of client projects
- Directed the innovation funnel from ideation to implementation
- Managed the Marketing Department and the Project Management Office
Education
MBA - Marketing
Universidade Catolica Portuguesa
Porto, Portugal07.2007
Computer Science Engineering -
Faculdade De Engenharia Da Universidade Do Porto
Porto07.1997
Skills
- Digital Marketing
- SEO
- CRO
- PPC
- GA4
- Data Analysis
- Business Strategy
- Product Management
- Sales Funnels
- Team Leadership
- Innovation Management
- Project Management
- Open Innovation
- Sales and Marketing Alignment
- Customer Relations
- Industry Partnerships
- Branding
- Product Marketing
- Networking
- Strategic Planning
- Project Planning
- Content Creation
- Marketing campaign development
- Analytics and SEO
- Market understanding
- Staff Management
- Market Analysis
- Marketing Analytics
- Brand positioning
- CRM Management
- Web Analytics
- Business Administration
- Key decision making
- Innovation
- Mobile marketing
- Database Management
- Competitive Analysis
- Cost Management
- Proposal coordination
- Sales understanding
- Stakeholder Relations
- B2B Marketing
- Social Media Marketing
- Creative and Innovative
- Marketing and Advertising
- Marketing Strategy Development
- Strategic Marketing
- Customer Relationship Management (CRM)
- Brand Development
- Marketing Plan Development
- SEO Optimization
- Google Analytics
- Contract Management
- Pricing Strategies
- Product Lifecycle Management
- Product Development
- Lead Generation Campaigns
Accomplishments
Founded a 1M€ software outsourcing start-up
• Consistently generated over €1M in annual sales through strategic leadership of the first start-up
Led a team of 40 developers at Shortcut
• Supervised team of 40 developers at Shortcut
Launched more than 10 innovations
• Developed and launched B2B and B2C digital products, driving innovation across sectors
Digital marketing’s constant growth
• Achieved a 120% increase in conversions by leading digital marketing efforts, excelling in SEO, PPC, CRO, and content marketing
Languages
Portuguese
English
Spanish
Italian
Strengths
Strategic Vision and Execution
- Developed and implemented business strategies in 9 start-ups, by aligning business goals and reaching results. Planned actual marketing strategy in my current role, reaching continuous growth in terms of online marketing KPIs
Team Leadership and Negotiation
- Led a team of 40 developers, fostering a culture of continuous innovation and improvement. Been managing and negotiating with stakeholders in all start-ups I started
Creativity and Innovation
- Managed innovation through all the start-ups I've been in and worked as yet2com reseller in Portugal. From implementing an Innovation Management System to Open Innovation, conceiving products, defining processes, identifying risks, and executing. My brain is 50% creative
Timeline
Marketing Director
Amplitude Net
05.2021 - Current
Founder, CEO
Capital Total
06.2012 - 12.2020
Founder, CMO, CIO
Shortcut
06.2001 - 05.2012
MBA - Marketing
Universidade Catolica Portuguesa
Computer Science Engineering -
Faculdade De Engenharia Da Universidade Do Porto
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