Videogames, Formula 1 and Hiking
Thaisa Santos
Digital Marketing Specialist
Lisbon
Summary
Experienced digital marketing specialist skilled in devising, implementing, and refining online marketing strategies. Demonstrates a proven track record of effectively promoting products through various digital channels. Known for meticulous planning abilities and proactive campaign monitoring.
Overview
8
8
years of professional experience
2
2
Languages
Work History
SEO Manager
Blue Window Ltda
01.2023 - 01.2025
- Managed SEO projects using Agile, Kanban, and Scrum methodologies, leveraging tools like Jira, Excel, and Teams.
- Specialized in iGaming affiliation for the Brazilian market managing a media site with over 1M impressions.
- Developed and executed link-building/PR strategies to boost domain authority and search visibility.
- Applied white/grey/black-hat SEO techniques and strategic planning to drive consistent organic growth.
- Trained staff in SEO best practices and implemented SOPs to foster continuous improvement.
- Analyzed website analytics and competitor data to identify growth opportunities and optimize performance.
- Collaborated with editorial and marketing teams to optimize content for news media sites, social media and static pages.
- Utilized AI tools (e.g., ChatGPT, Claude, NotebookLM) to automate, enhance, and innovate across projects.
Content and Site Executive
Goat Interactive
10.2021 - 09.2022
- Worked with multi teams for iGaming sites focused in Africa geo markets.
- Enhanced content translations from English to Portuguese applying also SEO techniques.
- Followed editorial calendar plan from CRM team updating banners and content in multiple WordPress CMS sites.
SEO and E-mail Marketing Executive
Worten
01.2020 - 08.2021
- Aligned promotional activities with revenue goals in collaboration with sales teams for a leading electronics e-commerce in Portugal. Managed to keep P1 for a competitive KW during product lunch.
- Developed and executed digital strategies to enhance business performance, working with SEM, product managers, social media, and CRM teams.
- Planned and launched targeted marketing campaigns using SFMK.
- Partnered with the content team to optimize keywords for key e-commerce pages.
- Trained teams to implement SEO best practices across the organization.
- Assisted in creating custom SEO/SEM/SEA dashboards using Looker Studio.
Demand Generation Content Strategy
Unik SEO
07.2019 - 12.2019
- Leveraged blog platforms effectively to increase brand visibility and generate qualified leads.
- Conducted regular A/B testing on email campaigns and landing pages, optimizing content for maximum engagement from target audiences.
- Stayed up-to-date with industry trends, incorporating new ideas into the company''s content strategy.
- Conducted keyword research to inform content strategy and maximize organic search potential.
CRM Executive
Auchan Retail
05.2017 - 06.2019
- Analyzed customer behavior to improve targeting and segmentation strategies for ROPO and reverse increasing e-commerce sales by 4%.
- Implemented tailored CRM strategies and personalized marketing campaigns to enhance customer relationships.
- Managed email and SMS campaigns using Adobe and SFMK.
- Created campaign copy and managed content creators/influencers for campaign projects.
- Established and monitored KPIs to measure CRM campaign success.
- Ensured GDPR compliance across all CRM activities to protect customer data.
Education
No Degree - Digital Marketing
Edit Disruptive Education
Digital Marketing Strategy 04.2001 -
Associate of Science - Marketing
Escola Superior De Comunicação Social
Lisbon, Portugal 04.2001 -
Skills
Content marketing
Google analytics
Team leadership
Technical SEO
On-page optimization
E-commerce SEO
Project management
Social media strategy
Interests
Additional Information
Please note that I am neurospicy, meaning I have ADHD.
Timeline
SEO Manager
Blue Window Ltda
01.2023 - 01.2025
Content and Site Executive
Goat Interactive
10.2021 - 09.2022
SEO and E-mail Marketing Executive
Worten
01.2020 - 08.2021
Demand Generation Content Strategy
Unik SEO
07.2019 - 12.2019
CRM Executive
Auchan Retail
05.2017 - 06.2019
No Degree - Digital Marketing
Edit Disruptive Education
04.2001 -
Associate of Science - Marketing
Escola Superior De Comunicação Social
04.2001 -
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