Tiago Gil

In this role, I led the paid media strategy for Xray products, focusing on delivering measurable results and aligning campaigns with business objectives. Over this period, I implemented initiatives that enhanced digital presence and improved campaign effectiveness.

Key Responsibilities and Achievements:

Strategic Campaign Management:
➜ Developed and optimized campaigns on platforms such as Google Ads, LinkedIn Ads, and programmatic advertising, achieving consistent growth in qualified leads and audience engagement;
➜ Conducted A/B tests on landing pages, driving a 20% increase in CTR, a 15% improvement in search impression share, and a 20% rise in conversion rate;
➜ Reduced cost per lead (CPL) by 20% for product demo and ebook magnet leads through detailed audience targeting and creative messaging optimization.

Data Analysis and Reporting:
➜ Leveraged Google Analytics and Google Data Studio to track key metrics, identify trends, and deliver actionable insights that informed strategic decisions;
➜ Consistently improved ROI by implementing data-driven campaign optimizations.

Cross-Team Collaboration:
➜ Collaborated closely with sales and product teams to ensure campaigns were aligned with product launches and commercial goals;
➜ Drove integrated initiatives that tied paid media campaigns to tangible business outcomes.

Notable Impacts:

Generated 30% of webinar leads and influenced 25% of quarterly revenue through high-performing LinkedIn Ads and Google Ads campaigns;
Established innovative strategies that strengthened the brand’s digital presence and optimized customer experience.

In this position, I was responsible for leading the global paid media strategy for Xray and TestRail, ensuring alignment with the company's marketing and sales objectives. During this time, I focused on creating data-driven campaigns, optimizing processes, and achieving measurable results.

Key Responsibilities
Campaign Strategy and Execution:
➜ Developed and implemented campaigns on Google Ads, LinkedIn Ads, and other digital platforms, driving increased visibility and generating qualified leads.
➜ Managed budget allocation and campaign optimization to ensure full alignment with quarterly objectives.

Data Analysis and Reporting:
➜ Utilized Google Analytics and Google Data Studio to track key metrics, identify improvement opportunities, and deliver actionable insights to stakeholders.
➜ Conducted detailed analyses that consistently improved conversion rates, CTR, and CPL.

Cross-Functional Collaboration:
➜ Collaborated with sales, product, and marketing teams to align paid media efforts with product launches and promotional activities.
➜ Contributed to an integrated approach by linking campaigns to tangible business results.

In this role, I managed paid media campaigns for Xray and TestRail, focusing on the execution of data-driven initiatives and continuous performance improvements. I contributed to strategies that directly impacted lead generation and conversion goals.

Key Responsibilities
Campaign Management:
➜ Planned, executed, and optimized campaigns on Google Ads and LinkedIn Ads, driving a significant increase in qualified leads and audience engagement;
➜ Monitored key metrics such as CTR, CPL, and conversion rates, making adjustments to maximize ROI and minimize budget waste.

Analysis and Reporting:
➜ Used Google Analytics and custom reporting tools to track campaign performance and identify opportunities for improvement;
➜ Delivered actionable insights that informed strategic adjustments, improving key metrics such as conversion rates.

Cross-Team Collaboration:
➜ Worked closely with cross-functional teams to align marketing efforts with product development and commercial objectives;
➜ Ensured campaigns were synchronized with product launches and promotional strategies, contributing to the overall effectiveness of marketing initiatives.

In this role, I managed digital marketing campaigns across multiple platforms, focusing on lead acquisition and achieving clients' specific goals. Additionally, I implemented optimizations and reporting processes that enhanced campaign performance.

Key Responsibilities and Achievements
Campaign Management and Execution:
➜ Created and managed campaigns on Google Ads, Facebook Ads, Bing Ads, and LinkedIn Ads, ensuring alignment with client objectives;
➜ Optimized integrated marketing campaigns, driving consistent improvements in lead acquisition and ROI;
➜ Monitored the implementation of tracking systems to measure and analyze campaign performance with precision.

Data Analysis and Reporting:
➜ Developed regular reports with detailed analysis of campaign results, KPI evaluation, and actionable insights to enhance performance;
➜ Delivered presentation reports to clients, showcasing campaign performance and identifying areas for improvement.

Collaboration and Planning:
➜ Managed campaign timelines and budgets, ensuring delivery within agreed deadlines and financial limits;
➜ Collaborated with internal teams to align marketing strategies with client objectives.

In this role, I was responsible for planning, executing, and optimizing digital marketing strategies, focusing on paid campaigns, SEO, and performance analysis. I contributed to increasing digital visibility and driving qualified traffic.

Key Responsibilities and Achievements
Campaign Management and Strategy:
➜ Developed and managed campaigns on Google Ads, Facebook Ads, and Instagram Ads, covering paid search, display, and remarketing;
➜ Executed remarketing strategies and campaign optimizations to increase conversions and reduce costs;
➜ Implemented Google Analytics and Google Tag Manager for precise tracking and detailed analysis.

SEO and Content Optimization:
➜ Conducted technical SEO audits, including implementing canonicals, hreflangs, and site speed optimization;
➜ Developed link-building strategies and optimized on-page content to improve search engine rankings;
➜ Created SEO-optimized content, including keyword research and performance reporting.

Analysis and Reporting:
➜ Monitored and analyzed performance data using Google Data Studio, providing actionable insights for continuous campaign improvement;
➜ Evaluated the effectiveness of each marketing channel and implemented adjustments to maximize results.

Collaboration and Community Management:
➜ Contributed to digital community management and coordinated content marketing initiatives;
➜ Developed strategies to enhance weekly and monthly campaign engagement.

Specialized in planning and executing digital marketing strategies, focusing on paid media campaigns, SEO optimization, and content creation. Contributed to enhancing clients’ online presence and achieving measurable business results.

Key Responsibilities:

Campaign Management and Strategy:
➜ Designed and executed digital marketing strategies, optimizing campaigns on Google Ads and Facebook Ads to increase visibility and engagement;
➜ Conducted market and competitive analysis to tailor campaigns to client needs;
➜ Developed remarketing and audience targeting strategies, reducing customer acquisition costs.

SEO and Website Optimization:
➜ Performed technical SEO audits and keyword research to improve organic rankings and website traffic;
➜ Applied SEO best practices to align digital content with target audience behaviors.

Creative Content and Social Media:
➜ Created digital content and managed community engagement strategies to support product launches and brand campaigns;
➜ Collaborated with creative teams to align messaging with client objectives and boost audience engagement.

Analysis and Reporting:
➜ Monitored campaign performance using tools like Google Analytics and Data Studio, delivering actionable insights to stakeholders;
➜ Prepared detailed performance reports, identifying improvement areas to optimize future campaigns.

In this role, I specialized in planning and executing diverse digital marketing strategies, focusing on paid media campaigns, SEO, and content creation. I contributed to enhancing clients’ online presence and achieving measurable business outcomes.

Key Responsibilities and Achievements
Campaign Management and Strategy:
➜ Managed and optimized campaigns across Google Ads, Facebook Ads, and Instagram Ads, achieving increased visibility and engagement;
➜ Designed and implemented A/B testing strategies to improve ad performance and conversion rates;
➜ Developed remarketing and audience targeting strategies, driving traffic and reducing customer acquisition costs.

SEO and Website Optimization:
➜ Conducted technical SEO audits and keyword research to improve organic rankings and website traffic;
➜ Optimized website content and implemented SEO best practices to align with targeted audience behaviors.

Creative Content and Social Media:
➜ Created engaging social media content to support product launches and brand campaigns;
➜ Collaborated with creative teams to align messaging with client objectives and enhance user engagement.

Analysis and Reporting:
➜ Monitored and analyzed campaign performance using Google Analytics and Data Studio, delivering actionable insights to stakeholders;
➜ Prepared detailed performance reports, identifying improvement areas to optimize future campaigns.

Led creative design initiatives and managed resources within the Media Center Design Department, focusing on multimedia design, communication strategies, and project execution across digital and offline platforms.

Key Responsibilities and Achievements

Graphic Design and Multimedia:
➜ Designed and produced infographics and visual assets for multimedia platforms (web, offline, mobile);
➜ Developed user-centered interfaces and information designs to enhance engagement and usability;
➜ Provided image consultancy and advanced image treatment to maintain high visual standards.

Team and Project Management:
➜ Managed resources and personnel within the Audiovisual Center's Design Department, ensuring project deadlines and quality benchmarks were met;
➜ Coordinated the planning and execution of photo exhibitions, promoting organizational milestones and narratives.

Communication and Marketing:
➜ Supported marketing communications through visual storytelling and strategic brand alignment;
➜ Collaborated with cross-functional teams to create cohesive and impactful campaigns.

Exhibitions and Creative Initiatives:
➜ Designed and managed photo exhibitions, showcasing the Portuguese Air Force's heritage and achievements to diverse audiences.

Skills: Adobe Illustrator, Photoshop, After Effects, Logo Design, Multimedia Platforms, Critical Thinking, Team Leadership