Tânia Silva
Porto,Portugal
Summary
Strategic leader with 10 years of experience in FMCG and retail, currently overseeing Engineering, Quality and Sustainability for the Non-Food business at MC Sonae. Expertise in governance, compliance, and risk management, delivering scalable solutions from complex regulatory requirements. Proven experience in driving transformation projects and enhancing stakeholder engagement.
Overview
18
18
years of professional experience
Work History
Area Manager – Engineering, Quality & Sustainability (Non-Food)
MC Sonae
12.2024 - Current
- Lead Engineering, Quality and Sustainability strategy for the Non-Food division, ensuring regulatory compliance, operational robustness and sustainable product governance.
- Define standards and decision frameworks covering product engineering, quality assurance and sustainability across diverse categories and suppliers.
- Managed risk, compliance and continuous improvement throughout product lifecycle, emphasising governance, metrics and execution discipline.
- Drove cross-functional alignment among sourcing, product development, legal, operations and commercial teams to enhance collaboration and efficiency.
- Supported executive decision-making with structured analysis, reporting and risk-based recommendations to inform strategic initiatives.
Program / Project Manager
MC Sonae
06.2013 - 12.2024
- Owned governance, planning, budgeting, KPIs and performance tracking for strategic initiatives, ensuring alignment with organisational goals.
- Led complex cross-departmental transformation initiatives, enhancing processes in fast-paced FMCG and retail environments.
- Delivered improvements in operational efficiency and process maturity, contributing to enhanced performance management.
- Acted as trusted partner for senior leadership and C-suite stakeholders.
Area Manager
Magnolia Silver Jewelry
12.2010 - 05.2013
- Opened 4 new stores within the district in 12 months, expanding regional presence
- Increased sales by around 20% by rolling out new training and bonus programs across regional stores.
- Increased revenues and enhanced team morale by developing and implementing sales contests
- Reduced turnover by 10% through enhanced training, motivation, and engagement strategies with all employees.
- Monitored key performance indicators to evaluate employee effectiveness and identify improvement areas
Marketing Manager
NORS
01.2008 - 12.2012
- Created product positioning and messaging to differentiate products in market and expand visibility.
- Executed marketing initiatives that enhanced product visibility and improved market performance.
- Planned and launched new product externally, managing cross-functional implementation to ensure alignment and effectiveness.
- Drove marketing efforts by orchestrating regular advertising campaigns.
- Retained clients to enhance brand awareness and generate leads while overseeing internal and external marketing campaigns.
- Communicated value and position to sales team and developed tools to support selling process.
- Developed insights on marketing campaigns to assess performance against goals.
- Pricing strategy alignment with Volvo Sweden
Education
Certificate of Higher Education - Finances for non-financial managers
Porto Business School
Oporto01-2023
Certificate of Higher Education - Advanced Management Programme
Porto Business School
Oporto01-2008
Master of Law - Law
Oporto University
Oporto01-2006
Skills
- Sustainability strategy
- Compliance management
- Strategic planning
- Operational efficiency
- Project management
- Cross-functional alignment
- Team leadership
- Decision-Making proficiency
- Mentoring and coaching
Accomplishments
Honorable mention at SONAE Innovation Awards
Best NPS award for in-house trainer
Best Mentorship Programme Award - Mentorloop Volunteer member at Edc. Committee - LEAD Network Europe. Co-managed the International Mentorship Program for a three year tenure.
Timeline
Area Manager – Engineering, Quality & Sustainability (Non-Food)
MC Sonae
12.2024 - Current
Program / Project Manager
MC Sonae
06.2013 - 12.2024
Area Manager
Magnolia Silver Jewelry
12.2010 - 05.2013
Marketing Manager
NORS
01.2008 - 12.2012
Certificate of Higher Education - Finances for non-financial managers
Porto Business School
Certificate of Higher Education - Advanced Management Programme
Porto Business School
Master of Law - Law
Oporto University