Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Uzoma Nwokorie

Lisbon

Summary

Results-oriented Business Data Analyst and Digital Marketing Specialist and Researcher with sound experience in leveraging data analytics, digital marketing and business strategies to drive organizational growth. Experienced in using data to inform decision-making, optimize marketing campaigns, and improve customer acquisition and retention. Proven track record of achieving significant improvements in key performance metrics through data-driven insights and strategic marketing initiatives.

Overview

7
7
years of professional experience
12
12
years of post-secondary education
3
3
Languages

Work History

Data analyst

Cue-Tech Investment Ltd
6 2022
  • Collecting, Cleansing/Transforming and Analyzing Data.
  • Utilized data visualization tools to effectively communicate business insights
  • Designing and Developing reports, dashboards, and data visualizations using Tableau and Power BI to provide actionable insights to top management, leading to 20% improvement in decision-making efficiency
  • Assisting in data modeling to support business intelligence enterprise
  • Conducted comprehensive data analysis to identify business trends, resulting in 15% increase in customer retention
  • Analyzed customer behavior and segmentation, which helped tailor marketing strategies and increased campaign ROI by 30%
  • Spearheaded project to streamline data collection processes, reducing data entry errors by 35% and improving data integrity.

Digital Marketing Assistant

Cue-Tech Investment Ltd
05.2022 - 11.2022
  • Daily checked, recorded/analyzed website traffic data, measured site performance; and Created reports
  • Supported Senior Marketing Strategist and marketing team with project organization
  • Monitored and responded to online reviews; Performed administrative tasks to ensure functionality of marketing activities; Conducted market research and analyzed marketing surveys
  • Managed digital marketing initiatives for various customers, resulting in average 20% increase in online sales
  • Optimized SEO methods, leading to 30% boost in organic search traffic for important clients
  • Used Google Analytics to track campaign performance, resulting in 5% drop in cost-per-acquisition (CPA)
  • Successfully conducted email marketing campaigns with 21% average open rate and 5% click-through rate.

Customer Service Advisor

Sitel Group S.A
11.2018 - 09.2022
  • Researched information and troubleshoot problems using available resources
  • Analyzed, processed, and resolved financial and non-financial customer transactions, using emails, Calls
  • Provided friendly and efficient customer service; Mediated and resolved customer grievances/disputes
  • Replied chat messages, drafted emails, and handled business communications, advising potential customers of product capabilities, and financing options.

Project/Finance Coordinator

Community Development and Social Resp Initiative (ONG, Non-Profit)
06.2015 - 11.2016
  • Handled Project Financial planning, budgeting, Monitoring, implementation, and Performance Evaluation/Reporting
  • Ensured Budget Control & Accuracy, and defined necessary action plans based on analyzed results
  • Assessed existing workflow and procedures (SOPs) for improvement
  • Identified and offered advice to streamline database management and remedy source of data inconsistencies.
  • Managed several (over 20) customer calls per day, and successfully increased customer satisfaction and retention by 18%.
  • Improved team productivity with regular communication and progress updates, fostering collaborative work environment
  • Coordinated cross-functional teams, resulting in seamless project execution and enhanced outcomes

Operations Manager

MitokUP Favour Commerce/Supermache Ets (Merchandizing, Logistics, and Distribution)
06.2015 - 11.2016
  • Supervised Local Goods Purchases preparations and Imports
  • Spearheaded requirement gathering from stakeholders, as well as maintained technical and commercial documentations
  • Conducted systematic follow-up of projects status for sponsor and direct leaders
  • Organized Sprint Planning, Sprint Goals
  • Led and conducted in-depth analysis of business performance versus business goals (Gap Analysis, and Impact Analysis)
  • Dynamically contributed to improvement of internal control procedures and operational manuals
  • Assessed existing workflow and procedures (SOPs) and actively contributed in continuous improvement initiatives to optimize processes and efficiency within the team.

Education

PhD (Doutoramento) in Business Administration - Business Administration And Management

Business Research Unit, ISCTE-Instituto Universitário De Lisboa. IUL
Lisbon
12.2016 - 05.2022

Advanced (Post-Graduate) Certificate - International Business Negotiation

Hamline University Dispute Resolution Institute - University of Minnesota, USA
Minnesota
05.2015 - 05.2015

Master of Arts in Public Policy & Management - Public Policy And Management

University of York
Yorkshire
09.2011 - 05.2014

Master in Business Administration - Financial Management

Lagos State University
Ojo, Lagos
10.2005 - 05.2008

Marketing Professional Final Examination (Passed December 2000) - Marketing Management And Research

National (Chartered) Institute of Marketing of Nigeria
Lagos
01.1999 - 01.2000

HND (Higher National Diploma, Licenciatura) - Electrical Engineering

The Federal Polytechnic - Bida, Nigeria, Bida (09/1990 - 08/1992); National Diploma: Electrical/Electronic Engineering (Including 1 Year Internship), The Polytechnic, Nekede, Nigeria, Owerri (08/1987-08/1990)
Bida

Skills

Data Visualization using Tableau and Power BI, Google Digital Training - Digital Marketing / Sales man with profound technical background in HVAC / SQL and MS-SQL, Python for Data Science

Digital Marketing/Google Ads, Diploma in Google Ads, Alisonn [ 15/05/2024] - https://certificatessimplicdnnet/share/4614804pdf

Tableau: Tableau Training Certificate with completed project, Simplilearn [ 30/10/2023] - https://certificatessimplicdnnet/share/4614804pdf

Power BI, Power BI Beginner to Pro Certificate Pragmatic Works [ 09/2023 ] - Website: https://certificationcompletionblobcorewindowsnet/certifications/PowerBIBeginnertoProWorkshop-UzomaPrinceNwokorie

Google Analytics, Getting Started in Google Analytics, Coursera [ 07/2023] - Website: https://wwwcourseraorg/account/accomplishments/certificate/G425LUY5FF8Y

Excel, Excel Dashboard for Beginners Simplilearn [ 27/09/2022] - Website: https://certificatessimplicdnnet/share/3808336_1665138617pdf

Timeline

Digital Marketing Assistant

Cue-Tech Investment Ltd
05.2022 - 11.2022

Customer Service Advisor

Sitel Group S.A
11.2018 - 09.2022

PhD (Doutoramento) in Business Administration - Business Administration And Management

Business Research Unit, ISCTE-Instituto Universitário De Lisboa. IUL
12.2016 - 05.2022

Project/Finance Coordinator

Community Development and Social Resp Initiative (ONG, Non-Profit)
06.2015 - 11.2016

Operations Manager

MitokUP Favour Commerce/Supermache Ets (Merchandizing, Logistics, and Distribution)
06.2015 - 11.2016

Advanced (Post-Graduate) Certificate - International Business Negotiation

Hamline University Dispute Resolution Institute - University of Minnesota, USA
05.2015 - 05.2015

Master of Arts in Public Policy & Management - Public Policy And Management

University of York
09.2011 - 05.2014

Master in Business Administration - Financial Management

Lagos State University
10.2005 - 05.2008

Marketing Professional Final Examination (Passed December 2000) - Marketing Management And Research

National (Chartered) Institute of Marketing of Nigeria
01.1999 - 01.2000

Data analyst

Cue-Tech Investment Ltd
6 2022

HND (Higher National Diploma, Licenciatura) - Electrical Engineering

The Federal Polytechnic - Bida, Nigeria, Bida (09/1990 - 08/1992); National Diploma: Electrical/Electronic Engineering (Including 1 Year Internship), The Polytechnic, Nekede, Nigeria, Owerri (08/1987-08/1990)

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