Data Analytics
Virgínia Agostinho
Big Data Developer & Digital Marketing Strategy
Lisbon
Summary
I like to describe myself as a human centered person, as well as a creative problem solver. What I mean by this is that when I embrace a project (personal or professional), I do my best to use my ability to create trusting relationships and a true sense of connection between individuals.
Over the past 20 years, my experience in the corporate world has taught me that, self-improvement and self-knowledge, are key to implement any sort of long and/or short planning. As such, I feel particularly well-equipped in dealing with HR and Communication areas.
Regarding how I am, personally. My usual days are split into 6 blocks. These routines are devoted to learning, working, as well as dedicating considerable chunks to self & health care. These include taking great care of my social, emotional, physical and spiritual sides. All these moments must be present in each day of my week. I find this balance crucial for a healthy, long and balanced journey.
I am consistently hungry and curious about current trends, tech, innovation, emerging markets and best practices. Recently, I’ve dedicated considerable time into reinforcing my knowledge on digital and neuromarketing.
All in all, I consider myself a results-oriented and a versatile business leader, with a robust, ever-evolving background and proven track record in both strategic planning and team development.
Overview
17
17
years of professional experience
7
7
Certificates
2
2
Languages
2
2
years of post-secondary education
Work History
Head of Digital
PBH Group – Hospitality
Lisbon
05.2017 - 12.2022
- Develop for Digital, Advertising, Communications and Creative providing strategic oversight, driving innovation and leading activation and optimization of media investments;
- Manage and hit engagement, retention target KPI's in all digital marketing channels to ensure achieve business goals;
- Analyze web and digital traffic metrics and suggest solutions to scope definition, resource planning, project timeline, budget, risk management and change control;
- Build reports and dashboards on marketing performance; offer retention strategies and campaign improvements;
- Coordinated with team all data analysis to optimize performance across all marketing channels and digital assets; ask business questions, creating A/B tests and analyze large complex data sets to identify trends and opportunities;
- Identify user system requirements for 7 new websites and applications;
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators. New and creative growth strategies, increasing sales by 20%;
- Team Management & Leadership over 20 members of staff including: Commercial and Operational Directors, Marketing Assistant, Social Media Managers, Brand Reputation Assistant.
- Strategy Coordination in Marketing & Sales Boost Sales Priorities - 6 hotels with 3 Commercial Team.
Digital Marketing Manager
PbH Group - Hospitality
Lisbon
03.2013 - 05.2017
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email marketing, social media and display advertising campaigns;
- Developed marketing content such as blogs, promotional materials and advertisements for social media; SEO-friendly website creation & development.
- Create landing pages and optimize user experience;
- Increased customer engagement through social media (more than 17 different channels);
- Developed and executed A/B testing strategies to optimize campaign performance;
- Created and supervised social media campaigns to increase brand engagement (10 weekly basis);
Executive Board Member
CS Group - Hotels & Resorts
Algarve & Madeira
01.2011 - 10.2012
- Introduced new methods, practices and SOP's for all departments;
- Developed and implemented all HR procedures (8 hotels and more than 800 employees); hiring schedule and training program;
- Discovered areas of improvement by generating quarterly operational and sales reports.
- Development of financials projections;
- Pre-opening and operating budgets;
Regional Operations Coordinator
Hersal - Turistic Investments, S.A.
Albufeira & Funchal
11.2010 - 12.2011
- Recruited, interviewed and hired employees and implemented mentoring program to promote feedback and engagement;
- Internal audits in 8 hotels;
- Assisted with day-to-day operations, working with all team members (around 30 operational departments heads);
- Resolved issues through active listening and open-ended questioning, escalating major problems to board of directors.
Board Assistant
CS IV - Turistic Investments, S.A
Lisbon
04.2008 - 10.2010
- Worked with 4 senior management to initiate new projects and assist in processes.
- Handled logistics, agendas and travel arrangements for meetings and event planning for board of directors and executive vice president.
- Filled paperwork and organized reports and executive summaries.
Assistant Manager Trainee
Hersal - Turistic Investements, S.A
Lisbon
11.2005 - 03.2008
- Trainee learning new materials, processes, and programs.
- Supported departmental tasks to increase understanding of industry processes.
- Participated in on-the-job training, working closely with supervisors and coworkers.
- Collected, arranged and input information into database system. Managed over 30 calls per day during 2 years.
Education
Graduation in Law -
Faculdade Direito Lisboa
Lisbon 01.2023 - Current
Digital Marketing Management Program - Marketing
Católica Lisbon Business & Economics
Lisbon, Portugal 09.2022 - 12.2022
Bachelor Hospitality - Hospitality Business Management
ISLA - Instituto Superior Línguas & Administração
Lisbon, Portugal 09.2009 - 06.2010
Advanced Executive Program - PAGE - Executive Program
Católica Lisbon Business & Economics
Lisbon, Portugal 11.2006 - 06.2007
Skills
Leadership
undefinedCertification
Computer Basic Skills I Escofor
Software
Interests
Travel
Yoga
Dance
Timeline
Graduation in Law -
Faculdade Direito Lisboa
01.2023 - Current
Digital Marketing I Católica Lisbon Business & Economics
10-2022
Digital Marketing Management Program - Marketing
Católica Lisbon Business & Economics
09.2022 - 12.2022
Head of Digital
PBH Group – Hospitality
05.2017 - 12.2022
E-Commerce & Canais Online I DGERT
04-2013
Digital Marketing Manager
PbH Group - Hospitality
03.2013 - 05.2017
Facebook Empresarial I L2Grow
11-2012
Novo Regime Laboral Código Trabalho, E&B Data
10-2012
Executive Board Member
CS Group - Hotels & Resorts
01.2011 - 10.2012
Regional Operations Coordinator
Hersal - Turistic Investments, S.A.
11.2010 - 12.2011
Bachelor Hospitality - Hospitality Business Management
ISLA - Instituto Superior Línguas & Administração
09.2009 - 06.2010
Board Assistant
CS IV - Turistic Investments, S.A
04.2008 - 10.2010
Advanced Executive Program I Católica Lisbon Business & Economics
06-2007
Advanced Executive Program - PAGE - Executive Program
Católica Lisbon Business & Economics
11.2006 - 06.2007
Gestão Mini MBA I ISCTE Business School
07-2006
Assistant Manager Trainee
Hersal - Turistic Investements, S.A
11.2005 - 03.2008
Computer Basic Skills I Escofor
12-1993
Similar Profiles
Anshu MalikAnshu Malik
System Administrator at PBH Softech Pvt LtdSystem Administrator at PBH Softech Pvt Ltd
Liz BowerLiz Bower
Diploma-Early Childhood Educator at PBH Early Learning CentreDiploma-Early Childhood Educator at PBH Early Learning Centre
Olivia PatersonOlivia Paterson
Student Placement at FMC, RAH, QEH, RHP, PBHStudent Placement at FMC, RAH, QEH, RHP, PBH