Vladyslav Yarovyi
Performance Marketing Manager (Media Buyer)
Lisbon
Summary
Summary:
• 8 years of profitable Media Buying experience
• 2 years of profitable affiliate experience
• Experience with 5 different trackers
• Experience with 5 different verticals
• Experience with Search: Google Ads, Yandex.Direct
• Experience with Social media ads: Tik-tok Ads, Facebook Ads, Snapchat Ads
• Experience with DSP: Voluum DSP, ReklamStore DSP
• Experience with 26 teaser/native AdNetworks
• Cloaking experience
Deep understanding of traffic-flow and market structure, high-level traffic analyze skills and strategic
marketing planning skills with addition of mentoring and negotiation.
Overview
9
9
years of professional experience
2
2
Years of affiliate experience
3
3
Languages
Work History
Head of Performance Marketing (Head of Media Buy)
Tremendio
Lisbon
10.2022 - 04.2023
- Started in-house Media Buy from scratch, focusing on company's strongest niche - adult dating.
- Achieved monthly ROI of 15% by the end of month 2, continued with monthly ROI of 20-30% from month 3.
- Negotiated new partners contacts to expand activity to adult gaming.
- Performed full-stack ad management solo, from planning monthly ad activities to developing ad creatives.
- Successfully booted US, CA, UK, AU and collected marketing data for ES, BR, MX.
Affiliate Marketing Manager (Aff Media Buyer)
Self-Employed
Kyiv
12.2020 - 02.2022
- Researched affiliate marketing field and successfully implemented all work infrastructure (server, tracker, ad tools)
- Solo performed preparation of successful marketing copy, images, videos and other collateral.
- Simultaneously tested multiple niches (up to 3) and led up to 24 different ad campaigns.
- Achieved monthly ROI of 15% by month 4, maintained the result and brought ROI up to 70-100% in 1 niche.
- List of AdNetworks worked with on practice: Tik-Tok Ads, Facebook Ads, RichAds, Exoclick, Kadam, Bigclick, Bodyclick.
- List of tools used: Binom, Keitaro, PWA Group, Canva, Fraudfilter
Senior Marketing Manager
TechMedia4U
Kyiv
02.2020 - 11.2020
- Attended as a first employee into a new team and successfully developed a new marketing activity direction in 1.5 months.
- Utilizing advanced traffic-flow knowledge, developed a "standard" universal template for campaigns setting up for the whole team, increasing productivity and ease of coordination.
- Authored a super-successful case of achieving over 200% ROI in 1 month with over $60k spending budget.
- Led media buying activity month to month with over 50% ROI
- Received full cloaking experience
- Mentored a junior media buyer during 1 month
- List of AdNetworks worked with on practice: Taboola, Outbrain, Yahoo Gemini, Google DV360.
- Locations worked with: DE, IT, SP, UK, IE
- List of tools used: Binom, Voluum, TrafficArmour, Asana, Trello team boards, Canva
Senior Marketing Manager
ClickLogiq
Kyiv
05.2018 - 01.2020
- In 5 days took responsibility for ongoing media buying activity with $160k monthly spending budget.
- During 3 months, sticking to KPI, decreased CPLs by up to 30%, increasing overall monthly spend up to $270k.
- In 3 weeks of tests, expanded activity to new location, bringing leads x3 times cheaper then target cost.
- In cooperation with analytics department, initiated revision and bug fixes in the reporting system - long time existing problems were solved in 2 days.
- Mentored a newbie media buyer during 1 month
- List of AdNetworks worked with on practice: Mgid, Kadam, Directadvert, Advertlink, Oblivki, Teasernet, Revcontent, AdsKeeper, PropellerAds, Engageya, ReklamStore DSP, Voluum DSP.
- Locations worked with: RU, CA, AE, UK, IT, PL, NO, SE, CH, CZ, SG.
- List of tools used: Voluum, Jira, AdSpy Tools
Middle Marketing Manager
Together Networks
Kyiv
03.2017 - 03.2018
- Reached KPI by 2nd month of work and gradually expanded activity up to $150k monthly spends.
- Successfully developed new media buying activity for 3 different niche products.
- Authored 3 outstanding new marketing approaches for 3 different locations, which led to significant increase of ROI.
- At some point, managed up to 200 different campaigns simultaneously.
- Mentored a newbie media buyer during 1 month
- List of AdNetworks worked with on practice: TrafficFactory, TrafficJunky, Exoclick, TrafficHunt, AdXpansion, GSMI.
- Locations worked with: US, CA, AU, BR, UK, FR, IT, ES, DE, PL, FI, NO, SE, CH, CZ, MY, JP, TW, SG, HK, IN.
- List of tools used: In-house tracking system, Confluence, Jira, AdSpy Tools
Junior Marketing Manager
Green Balance
Kyiv
09.2014 - 01.2017
- After 2 weeks of internship, took responsibility for ongoing media buying activity in Google AdWords and Yandex Direct.
- Obtained strong practical experience in basic front-end code editing, server management.
- Successfully started marketing activity in social networks and teaser/native networks.
- Took part in developing in-house CRM system and, working with full-stack developer, implemented ad activity tracking.
- List of AdNetworks worked with on practice: Google AdWords, Yandex Direct, VK Ads, MyTarget, Kadam, Directadvert, Advertlink, Oblivki, Marketgid, Teasernet, Redtram, Bodyclick.
- Locations worked with: UA.
- List of tools used: Google Analytics.
Education
Bachelor of Science - Marketing/Marketing Management, General
09.2013 - 06.2017
Skills
Marketing Management
undefinedAdditional Information
In addition to performance marketing, there is also about 3 months of brand marketing and 10 months of practical experience of cold and warm sales.
Timeline
Head of Performance Marketing (Head of Media Buy) - Tremendio
10.2022 - 04.2023
Affiliate Marketing Manager (Aff Media Buyer) - Self-Employed
12.2020 - 02.2022
Senior Marketing Manager - TechMedia4U
02.2020 - 11.2020
Senior Marketing Manager - ClickLogiq
05.2018 - 01.2020
Middle Marketing Manager - Together Networks
03.2017 - 03.2018
Junior Marketing Manager - Green Balance
09.2014 - 01.2017
National Technical University of Ukraine - Bachelor of Science, Marketing/Marketing Management, General
09.2013 - 06.2017
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