António Castanheira
Alverca Do Ribatejo, Lisbon,11
Summary
Highly motivated and results-oriented OTT Product Manager in the media and entertainment industry leading the definition, development, and launch of successful streaming products. Possesses a strong blend of strategic thinking, technical knowledge, and user-centric design expertise to deliver innovative OTT solutions that drive user engagement and business growth. Proven ability to:
- Develop and execute product strategy: Lead the creation of product roadmaps, manage backlogs, and prioritize development activities to ensure optimal product delivery.
- Procurement and vendor management: Identify technology needs, negotiate contracts, and manage relationships with key technology vendors to ensure cost-effective solutions.
- Communication and leadership: Clearly communicate product vision and strategy to internal and external stakeholders, and drive team collaboration towards achieving product goals.
Overview
23
23
years of professional experience
1
1
Certification
2
2
Languages
Work History
Senior OTT Product Manager
SIC
03.2021 - Current
- Spearheaded the definition and evolution of the OTT product and platforms, incorporating procurement of new technologies to enhance functionality and user experience.
- Created and maintained an evolutionary and corrective roadmap, managing backlogs, prioritizing development activities, and identifying technology needs for procurement.
- Managed internal and external development teams, ensuring timely and high-quality delivery of product features and functionalities.
- Facilitated communication and alignment between various stakeholders (internal departments, external partners, technical teams) to prioritize needs, negotiate contracts for new technologies, and deliver user-centric solutions.
- Contributed actively to the design process at a functional and user experience level.
- Optimized product performance with data-driven analysis and continuous improvement initiatives.
- Improved product functionality with innovative design solutions, resulting in increased sales conversions.
- Defined and monitored key performance indicators (KPIs) to track product success, identify areas for improvement, and measure progress towards objectives.
- Led and coordinated communication and go-to-market activities for successful launches of the OTT service on new platforms and new features.
- Oversaw the relaunch of the OTT platform Opto SIC, leading to a +25% increase in subscriptions, +80% in content consumption and +35% in visits in 1 year.
- Spearheaded the launch of a new FAST channels technology and SSAI ad serving system.
- Managed stakeholder expectations effectively throughout the entire product development process.
- Led the successful implementation of Opto with major Portuguese operator (MEO), expanding its reach and user base.
- Implemented Agile methodologies for more efficient project management and team collaboration.
- Proactively monitored industry trends and benchmarks to identify new opportunities for development and product evolution.
Senior International Account Manager
SIC
04.2012 - 02.2021
- Secured SIC's entry into 3 new international markets, generating additional revenue streams and expanding the brand's global reach.
- Negotiated and renegotiated video signal distribution contracts, resulting in a more than 60% cost reduction over 3 years while simultaneously securing improved signal quality for SIC channels.
- Consistently exceeded sales targets by diligently tracking progress, adjusting tactics as necessary, and maintaining a strong pipeline of opportunities.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Contributed to event marketing, sales and brand promotion.
Brand Manager
SIC
04.2010 - 03.2012
- Developed and implemented brand strategies for SIC's thematic channels: SIC Notícias, SIC Radical, SIC Mulher, and SIC K.
- Created and executed marketing and communication campaigns for the thematic channels.
- Managed events and promotional activities for the channels.
- Established strategic partnerships with other brands to enhance SIC channels' brand recognition. Highlights include: Lisbon Zoo: Naming an animal and Aquashow: Naming a ride "SIC K" and creating the most successful competition, with a participation increase of over 200%.
- Worked closely with public relations teams to generate positive press coverage for new product releases or corporate announcements.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
Schedule Coordinator
SIC
12.2000 - 03.2010
- Maintained and managed program schedules for multiple channels, ensuring adherence to broadcast guidelines and regulatory requirements.
- Utilized scheduling software to effectively plan and optimize program flow, considering audience demographics, program ratings, and commercial breaks.
- Analyzed program performance data to identify trends and make informed scheduling decisions to maximize viewership and engagement.
- Generated daily, weekly, and monthly program schedules, collaborating with other departments (e.g., production, marketing) to ensure smooth program transitions and content availability.
- Created and maintained electronic program guides (EPGs), ensuring accuracy and timeliness of program listings.
Education
Master's degree - Marketing & Strategy
10.2024
Postgraduate Degree - Marketing And Strategy
05.2022
Bachelor of Arts - Communication Studies
07.2004
Skills
- Understanding of OTT platforms and technologies
- Data analysis and interpretation
- Agile development methodologies
- Market research and analysis
- Strong understanding of the media and entertainment industry
- Competitive analysis
- Pricing and revenue models
- Negotiation and contracting
- Communication and collaboration
- Problem-solving and critical thinking
- Leadership and decision-making
Additional Information
Webinars Speaker
- October 2023 - "TOWARDS A SINGLE TECH STACK: THE FUTURE OF DISTRIBUTION AND CONNECTED TV" https://www.ibc.org/webinars/webinar-towards-a-single-tech-stack-the-future-of-distribution-and-connected-tv/10450.article
- July 2023 - "The Media Industry 2023 and beyond" https://www.youtube.com/watch?v=dMOIMZ5yx7M
Visiting Professor
- Escola Superior de Comunicação Social (Pós-Graduação em STORYTELLING) - from 2020 to 2023
Certification
- Certified Scrum Product Owner
- Certificado de Competências Pedagógicas
- Negotiation Fundamentals
Languages
Portuguese
Native language
English
Proficient
C2
Spanish
Upper intermediate
B2
Timeline
Senior OTT Product Manager - SIC
03.2021 - Current
Senior International Account Manager - SIC
04.2012 - 02.2021
Brand Manager - SIC
04.2010 - 03.2012
Schedule Coordinator - SIC
12.2000 - 03.2010
Nova School of Business And Economics - Master's degree, Marketing & Strategy
Nova School of Business And Economics - Postgraduate Degree, Marketing And Strategy
Universidade Autónoma De Lisboa - Bachelor of Arts, Communication Studies
- Certified Scrum Product Owner
- Certificado de Competências Pedagógicas
- Negotiation Fundamentals
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