DEBNATH SINHA

• Was hired to achieve the following objectives:
• Establish the International business for the Ion Exchange Resins, Water Treatment Chemicals, RO Membranes for the European Region. And Zero-B & Lab Water Purifier Brands in Global Market
• Appoint suitable partner globally
• Branding and Brand visibility
• Formulate strategies for various international businesses
• Plan all MARCOM activities for each country along with local partner
• In 8 years’ time achieved 20x business growth in European business (from Eur 1.5 M in 2016 to Eur 30 M in 2024)
• Formulate Strategies for global expansion, pricing and market capturing
• After Shifting to MAPRIL (Portugal) was given additional responsibilities of:
• Formulating/ planning process to achieve corporate objectives
• Fostered and promoted cooperative and harmonious working climate conducive to maximum employee morale, productivity, and effectiveness.
• Reviewed performance results to target and take corrective measures with authorization and escalation.
• Employed best practices and management controls to provide superior service to internal and external customers.
• Projected favorable image of company to promote objectives and enhance public recognition.
• Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.

Was hired to achieve the following objectives:

• Establish the International business for the start-up mainly in the Oil & Gas and Power Sector
• Monitor the Branding and increase visibility
• Get a better foot-hold in the capital equipment industry
• In 2 years’ time achieved the following:
• Grew the business from INR 10 Cr. (approx. USD 1.5 million) To 35 Cr (approx. USD 6 Million) in FY 2016-17
• Expected Order booking of INR 60 Cr (approx. 10 million) for FY 2017-18
• Established Marketing/Channel Partners in UAE, Oman, Qatar, Kuwait, Singapore, Philippines, South Africa, Chile, France and Bangladesh
• Was the MR for ISO 9001:2008 and also helped company to be ISO (UKAS) certified

Was hired to achieve the following objectives:

• Establish the business in the region (as it was a new territory for the company)
• Expand to other cities and market penetration outside Kolkata

In 3.5 years’ time achieved the following:

• Grew the business to 2 Million USD in the region
• Established Channel partners and Distributor network for the regional operations and sales
• Established Service Partners for the region
• Planned and Executed MARCOM activities for the region
• Organized few successful seminars for Customers at International & Domestic locations
• Set the platform to be able to grow the business aggressively and in a sustainable way during 2015

Was hired to achieve the following objective:

• Establish the new division business in the East & North-East region
• Brand Marketing of New Division

During my association with Cole-Parmer, we achieved the following:

• Achieved business revenue of 2 Million USD
• Established Channel partners and Distributor network for the region operations and sales.
• Had been able to seed a working environment that is built on a culture of execution, performance, team work and growth
• Established Service Partners for the region
• Expanded the customer base and reduced the dependencies to the Top 5 customers from approximately 90% in 2008 to 50% in 2011
• Planned and Executed MARCOM activities for the region
• Brought down AR from 180 days to below 60 days
• During FY2010-11 the East Region beat North Region in terms of Revenue
• Was promoted from Application Specialist to Area Sales Manager

Job Responsibilities:-

• Sales of Reagents, Chemical and Equipments in Karnataka and Kerala State

Job Responsibilities:-

• Sales of reagents, Chemicals and Equipments in Research and Academic Institutes in Karnataka and Kerala
• Dealer handling and new dealer establishment
• Handling Rate Contracts for Institutions of my region
• Installation and demonstrations of small instruments
• ACHIEVEMENT: BEST SALES PERSON 2006